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CBS WINS SUNDAY IN VIEWERS AND KEY DEMOS

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October 20th, 2008

via press release:
With Wins on 5 of 7 Nights, CBS Poised To Win Another Week in All Key Ratings Measures

CBS won Sunday in viewers and key demographics, capping a week in which the Network won 5 of 7 nights, according to preliminary Nielsen live plus same day ratings for Oct. 19.

CBS placed first on Tuesday, Thursday, Friday, Saturday and Sunday in the week beginning Oct. 13, and is projected to win its 3rd consecutive week in all key ratings measures.

Editors Note: Due to CBS's late running football and NBC's prime sports programming, ratings for both networks and all time period rankings are tentative and subject to change. CBS's football ran until approximately 7:45 PM, ET.

From 7:30-8:30 PM, 60 Minutes was first in households (10.3/17), viewers (16.21m), adults 25-54 (5.5/14) and adults 18-49 (4.3/12). Note: There was 15 minutes of football included in this average.

At 8:30 PM, THE Amazing Race was second in households (7.1/11), viewers (11.21m), adults 25-54 (4.0/09) and averaged a 3.0/07 in adults 18-49 fourth in adults 18-49 (3.0/07). Note: There was 15 minutes of 60 Minutes included in this average.

COLD CASE at 9:30 PM was second in households (7.0/11), viewers (10.57m), tied for second with NBC's tentative football delivery in adults 25-54 (3.6/08) and averaged a 2.7/06 in adults 18-49. Note: There was 15 minutes of Amazing Race included in this average.

THE UNIT from 10:30-11:30 PM posted a 5.8/11 with 8.64m viewers, 2.9/08 in adults 25-54 and 2.4/06 in adults 18-49. Note: There was 15 minutes of COLD CASE in this average.

For the night, CBS was first in households (8.6/14), viewers (13.45m), adults 25-54 (4.6/11) and tied for first in adults 18-49 (3.7/09, with ABC).

 
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