Sunday: Desperate Housewives Tops Night, But Fox Animation Draws Youth

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October 20th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 13.450 11.058 7.527 6.647 3.157 0.691
Rating/Share: Adults 18-49 3.7/9 3.7/9 2.9/7 3.2/8 1.3/3 0.2/1
Rating/Share: Adults 18-34 2.5/7 3.0/8 2.6/7 4.1/11 1.4/4 0.2/0

CBS won the viewership title on Sunday night averaging 13.450 million viewers, but it has the Oakland Raiders overtime win over Brett Favre's NY Jets spilling 45 minutes into prime-time to thank for that. CBS and ABC tied for the adults 18-49 demo with a 3.7 rating. And Fox, while well back in viewership, dominated the adults 18-34 demo with a 4.1 rating, more than 1/3 more than second place ABC.

Note that these fast affiliate results, particularly for CBS, are liable to be substantially revised in the final ratings, see below.

60 Minutes was boosted substantially by the football overrun, pushed late and fairing much better across the board than last week without the boost. But it was the Simpsons winning the 8pm half hour in both age demos with far fewer viewers. America's Funniest Home Videos was up nearly 2 million viewers and several demo ticks from the previous week. Football Night in America was down, as viewers watched actual football on CBS instead of pre-game on NBC. In Harm's Way, and the rest of the CW/MRC Sunday night are attempting viewer-free Sunday nights.

The Sunday Night Football matchup between the Tampa Bay Bucs and the Seattle Seahawks likely suffered from competition with the ALCS game 7 between the Rays and the Red Sox, it had dreadful numbers.

Extreme Makeover: Home Edition was about even with last week. King of the Hill, again with fewer viewers, still won the 8:30pm half hour in both age demos.

Desperate Housewives was the most watched show of the night with 15.249 million viewers, and a night winning 5.7 rating for adults 18-49, but Family Guy's 6.1 rating for adults 18-34 won the half hour and the night for that demo.

American Dad continued Fox's 18-34 winning streak taking its half hour with a 4.1 rating. Brothers & Sisters was nipped by Cold Case for viewership at 10, but won both age demos for the hour.

Update: While not on broadcast TV, the TBS carried game 7 of the ALCS between Tampa Bay and Boston drew an average of 13.4 million viewers. The most for a baseball game on a cable network since 1998, and the most for any baseball game this year.

Here are last Sunday's overnight fast affiliate results for comparison.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 CBS Football Overrun 21.999 6.9/21 5.7/20
ABC America's Funniest Home Videos 8.171 2.1/6 1.3/4
NBC Football Night In America (7-8:15pm) 5.364 2.0/6 2.4/8
FOX Simpsons x2 (repeats) 4.383 2.0/6 1.6/5
UNI Show de los Suenos: Sangre de Mi Sangre 2.488 1.0/3 1.0/3
CW In Harm's Way 0.635 0.2/1 0.2/1
7:30 CBS Football Overrun / 60 Minutes 18.049 5.0/14 3.7/12
8:00 CBS 60 Minutes 14.372 3.5/9 2.2/8
ABC Extreme Makeover Home Edition 10.784 3.6/9 2.9/8
FOX Simpsons 8.090 3.8/10 4.8/14
NBC Football Night In America (7-8:15pm) 7.842 2.8/7 2.8/6
UNI Show de los Suenos: Sangre de Mi Sangre 3.040 1.2/3 1.3/4
CW Valentine 0.718 0.2/0 0.2/0
8:30 CBS 60 Minutes / Amazing Race 11.721 3.1/7 1.9/5
NBC Sunday Night Football (Bucs/Seahawks) 8.724 3.3/8 3.0/8
FOX King of the Hill 7.348 3.5/8 4.2/11
9:00 ABC Desperate Housewives 15.249 5.7/13 4.8/12
CBS Amazing Race 10.689 2.9/7 1.7/4
FOX Family Guy 9.070 4.7/10 6.1/15
NBC Sunday Night Football (Bucs/Seahawks) 8.930 3.4/8 3.0/7
UNI Show de los Suenos: Sangre de Mi Sangre 3.441 1.4/3 1.5/4
CW Easy Money 0.722 0.2/0 0.1/1
9:30 CBS Amazing Race / Cold Case 10.266 2.7/6 1.5/4
FOX American Dad 6.606 3.3/7 4.1/10
10:00 CBS Cold Case 10.878 2.7/6 1.4/4
ABC Brothers & Sisters 10.207 3.5/9 2.9/8
NBC Sunday Night Football (Bucs/Seahawks) 7.712 3.0/7 2.8/7
UNI Show de los Suenos: Sangre de Mi Sangre 3.659 1.5/4 1.5/4
10:30 CBS Cold Case / The Unit 9.629 2.5/6 1.5/4

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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