Live + Same Day Cable News Daily Ratings for October 20, 2008
P2+ Total Day
FNC – 1,500,000 viewers
CNN –886,000 viewers
MSNBC –683,000 viewers
CNBC – 332,000 viewers
HLN – 330,000 viewers
P2+ Prime Time
FNC – 3,443,000 viewers
CNN –1,693,000 viewers
MSNBC--1,630,000 viewers
CNBC –175,000 viewers
HLN – 777,000 viewers
25-54 Total Day
FNC – 380,000 viewers
CNN –308,000 viewers
MSNBC – 282,000 viewers
CNBC –97,000 viewers
HLN- 145,000 viewers
25-54 Prime Time
FNC –772,000 viewers
CNN –639,000 viewers
MSNBC –645,000 viewers
CNBC –79,000 viewers
HLN – 291,000 viewers
35-64 Total Day
FNC –716,000 viewers
CNN – 461,000 viewers
MSNBC – 375,000 viewers
CNBC – 166,000 viewers
HLN – 207,000 viewers
35-64 Prime Time
FNC – 1,513,000 viewers
CNN –924,000 viewers
MSNBC –893,000 viewers
CNBC –117,000 viewers
HLN --480,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,171,000 viewers (325,000) (707,000)
American Morning-583,000 viewers (211,000) (325,000)
Morning Joe- 482,000 viewers (216,000) (287,000)
Squawk Box- 246,000 viewers (73,000) (133,000)
Morning Express w/ Meade- 270,000 viewers (141,000) (188,000)
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,061,000 viewers (438,000) (914,000)
Situation Room- 1,267,000 viewers (487,000) (624,000)
Race/White House w/d Gregory- 927,000 viewers (321,000) (421,000)
Mad Money– 381,000 viewers (149,000) (236,000)
Prime News-303,000 viewers (131,000) (181,000)
7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,138,000 viewers (542,000) (1,008,000)
Lou Dobbs–1,376,000 viewers (464,000) (760,000)
Hardball w/Chris Matthews—1,407,000 viewers (475,000) (700,000)
**Is Your Money Safe (7PM-9PM)—303,000 viewers (97,000) (179,000)
Issues– 385,000 viewers (183,000) (255,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,884,000 viewers (845,000) (1,645,000)
Campbell Brown—1,276,000 viewers (496,000) (725,000)
Countdown w/Keith Olbermann– 2,030,000 viewers (715,000) (1,078,000)
Nancy Grace –1,178,000 viewers (435,000) (748,000)
9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,370,000 viewers (786,000) (1,517,000)
Larry King Live--1,874,000 viewers (675,000) (991,000)
Rachel Maddow Show--1,730,000 viewers (703,000) (983,000)
On the Money--165,000 viewers (76,000) (107,000)
Lou Dobbs- 572,000 viewers (156,000) (318,000)
10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,067,000 viewers (680,000) (1,368,000)
Anderson Cooper 360 --1,927,000 viewers (746,000) (1,056,000)
Countdown w/Keith Olbermann--1,129,000 viewers (517,000) (617,000)
Big Idea w/Donny Deutsch—a scratch w/118,000 viewers (74,000) (75,000)
Nancy Grace –634,000 viewers (299,000) (398,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,849,000 viewers (543,000) (945,000)
Anderson Cooper 360—1,007,000 viewers (422,000) (573,000)
Rachel Maddow Show—797,000 viewers (370,000) (415,000)
Mad Money- a scratch w/122,000 viewers (a scratch w/51,000) (69,000)
Showbiz Tonight– 433,000 viewers (202,000) (297,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.






I am so glad for Fox News . Keith and Chis are traitors to this country. I can feel the venom coning from them on their broadcast .BJW
After the election I see Chris Matthews ratings going through the roof.
Mark my words!!!
So what is Keith O. is a bit grumpy, he needs to be with this president. But watch his frown turn to a smile once Obama is president.
Mark my words!!!
Bobby, could you please let me know why Keith and Chris are traitors? That seems like a very strong statement, and I’d like to know where you are coming from.
Seeing Pinkbear’s comments is helping me decide who I am voting for…
I LOVE that FOX out numbers (and Out-foxes) MSNBC in the ratings!!!!
ALL FOX- ALL THE TIME !!!!!!!
In a different day and age Chris and Keith would have been called communists.
“In a different day and age Chris and Keith would have been called communists.”
More like communist sympathizers.
I think it’s in Olbermann’s contract that he must put at least one person from Fox in his “Worst Person in the World” segment every night.
Why don’t you guys watch both and come up with your own opinion, instead of being loyal to one vs. the other simply because you have allegiance to one party over the other. Calling a KO or Matthews Communist is just ignorant, and just as ignorant would be calling Rush, O’Reilly and Hannity fascists. They all have extreme views compared to the people they are supposed to be informing.
However, the fact is they are exercising their right that is provided by the AMERICAN CONSTITUTION, that was the point of why the authors of the Constitution included these rights. I think if you question this right or those who use it, even if it’s against your political agenda, then maybe you need to ask yourself where your loyalty is. Are you more worried about the political agenda laid out by a couple of parties or talking heads, who by the way only represent 30% of the country’s views, or are you concerned about the best interest of the U.S.?
All I know is that George Washington’s view was pretty simple when it came to political parties, he said we need, “a union of the people that will transcend party, state or section.”