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Cable News Ratings for October 20

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October 21st, 2008

Live + Same Day Cable News Daily Ratings for October 20, 2008

P2+ Total Day
FNC – 1,500,000 viewers
CNN –886,000 viewers
MSNBC –683,000 viewers
CNBC – 332,000 viewers
HLN – 330,000 viewers

P2+ Prime Time
FNC – 3,443,000 viewers
CNN –1,693,000 viewers
MSNBC--1,630,000 viewers
CNBC –175,000 viewers
HLN – 777,000 viewers

25-54 Total Day
FNC – 380,000 viewers
CNN –308,000 viewers
MSNBC – 282,000 viewers
CNBC –97,000 viewers
HLN- 145,000 viewers

25-54 Prime Time
FNC –772,000 viewers
CNN –639,000 viewers
MSNBC –645,000 viewers
CNBC –79,000 viewers
HLN – 291,000 viewers

35-64 Total Day
FNC –716,000 viewers
CNN – 461,000 viewers
MSNBC – 375,000 viewers
CNBC – 166,000 viewers
HLN – 207,000 viewers

35-64 Prime Time
FNC – 1,513,000 viewers
CNN –924,000 viewers
MSNBC –893,000 viewers
CNBC –117,000 viewers
HLN --480,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,171,000 viewers (325,000) (707,000)
American Morning-583,000 viewers (211,000) (325,000)
Morning Joe- 482,000 viewers (216,000) (287,000)
Squawk Box- 246,000 viewers (73,000) (133,000)
Morning Express w/ Meade- 270,000 viewers (141,000) (188,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,061,000 viewers (438,000) (914,000)
Situation Room- 1,267,000 viewers (487,000) (624,000)
Race/White House w/d Gregory- 927,000 viewers (321,000) (421,000)
Mad Money– 381,000 viewers (149,000) (236,000)
Prime News-303,000 viewers (131,000) (181,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,138,000 viewers (542,000) (1,008,000)
Lou Dobbs–1,376,000 viewers (464,000) (760,000)
Hardball w/Chris Matthews—1,407,000 viewers (475,000) (700,000)
**Is Your Money Safe (7PM-9PM)—303,000 viewers (97,000) (179,000)
Issues– 385,000 viewers (183,000) (255,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,884,000 viewers (845,000) (1,645,000)
Campbell Brown—1,276,000 viewers (496,000) (725,000)
Countdown w/Keith Olbermann– 2,030,000 viewers (715,000) (1,078,000)
Nancy Grace –1,178,000 viewers (435,000) (748,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,370,000 viewers (786,000) (1,517,000)
Larry King Live--1,874,000 viewers (675,000) (991,000)
Rachel Maddow Show--1,730,000 viewers (703,000) (983,000)
On the Money--165,000 viewers (76,000) (107,000)
Lou Dobbs- 572,000 viewers (156,000) (318,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,067,000 viewers (680,000) (1,368,000)
Anderson Cooper 360 --1,927,000 viewers (746,000) (1,056,000)
Countdown w/Keith Olbermann--1,129,000 viewers (517,000) (617,000)
Big Idea w/Donny Deutsch—a scratch w/118,000 viewers (74,000) (75,000)
Nancy Grace –634,000 viewers (299,000) (398,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,849,000 viewers (543,000) (945,000)
Anderson Cooper 360—1,007,000 viewers (422,000) (573,000)
Rachel Maddow Show—797,000 viewers (370,000) (415,000)
Mad Money- a scratch w/122,000 viewers (a scratch w/51,000) (69,000)
Showbiz Tonight– 433,000 viewers (202,000) (297,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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