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House Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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October 21st, 2008

Note: DVR viewing numbers for the week of October 6-12 are delayed. I hope no later than Tuesday. I will post them when available.

For the week of September 29 - October 5, Fox's Fall 18-49 demo king House had the largest audience via DVR viewing with 3.583 million viewers via DVRs. NBC's Heroes was second with a DVR viewing audience of 2.903 million. Rounding out the top ten for the largest DVR audiences were Desperate Housewives, Fringe, NCIS, Survivor:Gabon, Bones, Criminal Minds, Two and a Half Men and CSI:Miami.

The CW's 90210 had the top show for percentage increase over their Live audience increasing 41.1% in Live+7 viewing. Rounding out the top 10 for largest % increase via DVR viewing were Heroes, House, Privileged, Terminator: Sarah Connor Chronicles, Fringe, Prison Break, Gossip Girl and America's Top Model.

Although we know now that DVR viewing past the airdate is entirely meaningless to the show's advertising revenue and likely its ultimate success, we like seeing the trends regardless.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 HOUSE FOX  14,962  11,379  3,583 31.5%
2 HEROES NBC  11,124  8,221  2,903 35.3%
3 Desperate Housewives ABC  17,090  14,207  2,883 20.3%
4 Fringe FOX  11,721  8,997  2,724 30.3%
5 NCIS CBS  18,678  16,172  2,506 15.5%
6 SURVIVOR: GABON CBS  14,052  11,777  2,275 19.3%
7 BONES FOX  11,201  8,972  2,229 24.8%
8 Criminal Minds CBS  16,094  13,896  2,198 15.8%
9 Two and a Half Men CBS  14,636  12,595  2,041 16.2%
10 CSI: MIAMI CBS  15,878  13,851  2,027 14.6%
11 THE Mentalist CBS  16,769  14,772  1,997 13.5%
12 Private Practice ABC  9,224  7,375  1,849 25.1%
13 Amazing Race 13 CBS  11,548  9,912  1,636 16.5%
14 BROTHERS & SISTERS ABC  11,325  9,709  1,616 16.6%
15 Dancing with the Stars ABC  19,572  17,969  1,603 8.9%
16 GHOST WHISPERER CBS  10,309  8,766  1,543 17.6%
17 Law And Order:SVU NBC  11,502  9,984  1,518 15.2%
18 BOSTON LEGAL ABC  9,544  8,070  1,474 18.3%
19 CHUCK NBC  7,600  6,136  1,464 23.9%
20 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,195  4,740  1,455 30.7%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW  3,801  2,694  1,107 41.1%
2 HEROES NBC  11,124  8,221  2,903 35.3%
3 HOUSE FOX  14,962  11,379  3,583 31.5%
4 PRIVILEGED CW  2,212  1,692  520 30.7%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX  6,195  4,740  1,455 30.7%
6 Fringe FOX  11,721  8,997  2,724 30.3%
7 PRISON BREAK FOX  6,008  4,671  1,337 28.6%
8 Gossip Girl CW  3,794  2,961  833 28.1%
9 AMERICA'S Top Model CW  4,459  3,489  970 27.8%
10 LIPSTICK JUNGLE NBC  6,357  5,022  1,335 26.6%
11 Supernatural CW  4,049  3,217  832 25.9%
12 Private Practice ABC  9,224  7,375  1,849 25.1%
13 BONES FOX  11,201  8,972  2,229 24.8%
14 One Tree Hill CW  3,791  3,037  754 24.8%
15 Smallville CW  4,614  3,701  913 24.7%
16 CHUCK NBC  7,600  6,136  1,464 23.9%
17 LIFE NBC  6,373  5,248  1,125 21.4%
18 Desperate Housewives ABC  17,090  14,207  2,883 20.3%
19 PUSHING DAISIES ABC  6,893  5,755  1,138 19.8%
20 SURVIVOR: GABON CBS  14,052  11,777  2,275 19.3%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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