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"ONE TREE HILL" HITS ALL-TIME SERIES HIGHS IN ADULTS 18-34; SOARS TO SECOND BEST IN SHOW'S HISTORY WITH WOMEN 18-34

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October 21st, 2008

As they say in the NFL, "after reviewing the play, the call on the field stands."  I'm not sure if Nielsen can charge the CW a "timeout", but apparently the CW's request to investigate the results based on the metered market numbers and the disparity last night between OTH and GG,  was investigated and "the original call stands".

"One Tree Hill" HITS ALL-TIME SERIES HIGHS IN ADULTS 18-34; SOARS TO SECOND BEST IN SHOW'S HISTORY WITH WOMEN 18-34

 One Tree Hill Delivers its Best Adults 18-34 Ratings in the Series' Six-Season History;

Scores Drama's Second Best Performance EVER with Women 18-34

The CW is Monday's #1 Network with Young Women

Gossip Girl* Continues to Improve on First Season in ALL Demos

Gossip Girl and One Tree Hill Combine To Give The CW

Dramatic Year-to-Year Gains on Monday

            October 21, 2008 (Burbank, CA) - One Tree Hill climbed to the show's best ratings in its six-season history in adults 18-34 (3.0/8-tie) and soared to the show's second best performance EVER in women 18-34 (4.4/10), according to Live Plus Same Day Nielsen ratings for Monday, Oct. 20, 2008One Tree Hill made its series debut on Sept. 23. 2003.

 The CW was once again Monday's #1 network in women 18-34 (3.7/9) and females 12-34 (3.5/9).  The CW was second on Monday night in adults 18-34 (2.6/7-tie) and persons 12-34 (2.4/7).

ONE TREE HILL won the 9:00p.m. time period in women 18-34 and females 12-34 (4.0/10), and ranked second in adults 18-34 and persons 12-34 (2.7/7).  Gossip Girl ranked second in the 8:00p.m. hour among women 18-34 (3.0/8-tie) and females 12-34 (3.0/8).

The CW's sophomore sensation Gossip Girl continues to build over its first season, out-performing its year ago ratings by 31% in adults 18-34 (2.1/6), 15% in women 18-34 (3.0/8), 17% in adults 18-49 (1.4/4), 11% in women 18-49 (2.0/5) and 20% in viewers (3.0mil).

Gossip Girl and ONE TREE HILL have dramatically improved The CW's Monday, posting year-to-year gains on Monday by 189% in adults 18-34 (2.6/7), 208% in women 18-34 (3.7/9), 113% in adults 18-49 (1.7/4), 118% in women 18-49 (2.4/6) and 73% in viewers (3.4mil).

 
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