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ABC Scores its Best Numbers in Viewers and Adults 18-49 on the Night Since Premiere Tuesday, Excluding the Night of the Second Presidential Debate

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October 22nd, 2008

via ABC press release:

ABC's "DWTS Recap" Posts Week-to-Week Increases at 8pm by 4.1 Million Viewers and by 54% in Adults 18-49

Hitting Season Highs in Viewers and Young Adults, "Dancing with the Stars Results" Leads the 9 o'clock Hour Among Total Viewers, Women 18-49 and Women 25-54

ABC's "Eli Stone" Takes Second at 10pm, Beating CBS' "Without a Trace" in Adults 18-34 and Women 18-34, While Delivering Gains in Key Women Over its Premiere
Tuesday Night (8:00-11:00 p.m.)
Excluding the night of the second Presidential Debate, ABC drew its largest audience (11.3 million) and highest Adults 18-49 performance (2.7/7) since season premiere Tuesday - since 9/23/08.

"Dancing with the Stars Recap" (8:00-9:00 p.m.)
ABC's "Dancing with the Stars Recap" saw increases in the hour over the previous week of 4.1 million (9.3 million vs. 5.2 million) and 54% in Adults 18-49 (2.0/6 vs. 1.3/4).

"Dancing with the Stars Results" (9:00-10:00 p.m.)
ABC's "Dancing with the Stars Results" hit season highs in both Total Viewers (16.0 million) and Adults 18-49 (3.8/9), growing week to week by 1.2 million viewers and by 15% among young adults (14.8 million & 3.3/8 on 10/14/08). In addition, "DWTS Results" led its time period in Total Viewers, Women 18-49 (5.2/12) and Women 25-54 (6.4/14), leading its time slot for the 4th consecutive telecast in both women demos. "DWTS Results" towered over its unscripted competition in the time period, NBC's second hour of "The Biggest Loser: Families," by a season-best of 8.3 million viewers and 23% in Adults 18-49 ("Loser" = 7.7 million & 3.1/8). R&B star and Broadway actress Toni Braxton was the fifth dancer to leave the competition this season.

"Eli Stone" (10:00-11:00 p.m.)
"Eli Stone" took second in the 10 o'clock hour, beating CBS' "Without a Trace" in Adults 18-34 (1.6/5 vs. 1.4/4) and Women 18-34 (2.4/7 vs. 1.7/5). In fact, the sophomore drama beat its CBS drama competition by 41% among Women 18-34.

* "Eli Stone" saw gains over its season premiere the prior week among Women 18-34 (2.4/7 vs. 2.1/6) and Women 18-49 (3.1/8 vs. 2.8/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/21/08.

 
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