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Cable News Ratings for Tuesday, October 21

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October 22nd, 2008

Live + Same Day Cable News Daily Ratings for October 21, 2008

P2+ Total Day
FNC – 1,388,000 viewers
CNN –979,000 viewers
MSNBC –744,000 viewers
CNBC – 295,000 viewers
HLN – 320,000 viewers

P2+ Prime Time
FNC – 2,833,000 viewers
CNN –1,915,000 viewers
MSNBC--1,886,000 viewers
CNBC –186,000 viewers
HLN – 824,000 viewers

25-54 Total Day
FNC – 368,000 viewers
CNN –372,000 viewers
MSNBC – 295,000 viewers
CNBC –93,000 viewers
HLN- 138,000 viewers

25-54 Prime Time
FNC –672,000 viewers
CNN –710,000 viewers
MSNBC –786,000 viewers
CNBC –90,000 viewers
HLN – 338,000 viewers

35-64 Total Day
FNC –660,000 viewers
CNN – 525,000 viewers
MSNBC – 397,000 viewers
CNBC – 153,000 viewers
HLN – 176,000 viewers

35-64 Prime Time
FNC – 1,175,000 viewers
CNN –993,000 viewers
MSNBC –1.067,000 viewers
CNBC –126,000 viewers
HLN --438,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,231,000 viewers (371,000) (740,000)
American Morning-661,000 viewers (281,000) (376,000)
Morning Joe- 578,000 viewers (242,000) (274,000)
Squawk Box- 267,000 viewers (90,000) (156,000)
Morning Express w/ Meade- 194,000 viewers (101,000) (127,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,937,000 viewers (400,000) (820,000)
Situation Room- 1,342,000 viewers (395,000) (631,000)
Race/White House w/d Gregory- 814,000 viewers (276,000) (426,000)
Mad Money– 304,000 viewers (107,000) (149,000)
Prime News-244,000 viewers (65,000) (123,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,132,000 viewers (508,000) (931,000)
Lou Dobbs–1,410,000 viewers (412,000) (719,000)
Hardball w/Chris Matthews—1,508,000 viewers (563,000) (872,000)
**Is Your Money Safe (7PM-9PM)—251,000 viewers (106,000) (159,000)
Issues– 388,000 viewers (167,000) (250,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,386,000 viewers (742,000) (1,356,000)
Election Center—1,544,000 viewers (583,000) (818,000)
Countdown w/Keith Olbermann– 2,195,000 viewers (935,000) (1,240,000)
Nancy Grace –1,238,000 viewers (520,000) (715,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—2,743,000 viewers (698,000) (1,157,000)
Larry King Live--1,933,000 viewers (705,000) (1,229,000)
Rachel Maddow Show--2,173,000 viewers (867,000) (1,229,000)
On the Money--197,000 viewers (90,000) (123,000)
Lou Dobbs- 423,000 viewers (152,000) (221,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,370,000 viewers (575,000) (1,013,000)
Anderson Cooper 360 --2,261,000 viewers (841,000) (1,142,000)
Countdown w/Keith Olbermann--1,289,000 viewers (555,000) (733,000)
Big Idea w/Donny Deutsch—137,000 viewers (72,000) (98,000)
Nancy Grace –857,000 viewers (360,000) (406,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,711,000 viewers (521,000) (931,000)
Anderson Cooper 360—1,359,000 viewers (650,000) (816,000)
Rachel Maddow Show—818,000 viewers (346,000) (462,000)
Mad Money-168,000 viewers (64,000) (107,000)
Showbiz Tonight– 411,000 viewers (165,000) (169,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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