“TOP MODEL” SCORES LARGEST AUDIENCE OF THE CYCLE;
DOMINATES THE HOUR WITH WOMEN
TOP MODEL Delivered Its Largest Audience and Matched its Best Adults 18-49 Performance of This Cycle
TOP MODEL Dominated the Hour with Women 18-34, Women 18-49 and Females 12-34;
Ranked Second with Adults 18-34 and Persons 12-34
STYLISTA Premieres as Second Best New Reality Series Debut on CW in Adults 18-34
October 23, 2008 (Burbank, CA) – The CW’s hit AMERICA’S NEXT TOP MODEL soared to its largest audience (4.4mil) and matched its best adults 18-49 (2.1/6) of this cycle, according to preliminary live plus same day Nielsen ratings for Wednesday, Oct. 22, 2008. This also marked TOP MODEL’s second best women 18-49 (3.1/8) of this season, and the show’s best adults 18-34 (2.3/7) and women 18-34 (3.5/10) in a month.
TOP MODEL dominated the 8:00-9:00p.m. hour in key women demos, including women 18-34 (3.5/10) and females 12-34 (3.2/10), beating its closest competitor by more than a full rating point in each demo, as well as women 18-49 (3.1/8). TOP MODEL ranked second in the hour among adults 18-34 (2.3/7) and persons 12-34 (2.1/7).
At 9:00p.m., STYLISTA premiered as the second highest-rated new reality series debut ever on The CW in adults 18-34 (1.4/4). In the post-TOP MODEL time period, STYLISTA was on par with an original GOSSIP GIRL last year in viewers (2.5mil) and adults 18-49 (1.2/3).