Comments on: Cable C+3 Commerical Ratings Up http://tvbythenumbers.zap2it.com/2008/10/23/cable-c3-commerical-ratings-up/6712/ Wed, 15 Feb 2012 01:53:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/10/23/cable-c3-commerical-ratings-up/6712/comment-page-1/#comment-28837 Robert Seidman Thu, 23 Oct 2008 15:41:15 +0000 http://tvbythenumbers.com/?p=6712#comment-28837 not surprising after drilling down on a couple of the detailed Magna reports you've posted that detail the increase in cable viewing season over season. Just based on a cursory scan, it would seem the increases to the DVR panel haven't really affected the commercial viewing which seem in line with the general viewing increases for cable that Magna reports. (edit: the ~10% difference between program rating increases and commercial ratings increases doesn't really seem very big to me -- though I'm sure for the advertisers, it's a meaningful difference) not surprising after drilling down on a couple of the detailed Magna reports you’ve posted that detail the increase in cable viewing season over season.

Just based on a cursory scan, it would seem the increases to the DVR panel haven’t really affected the commercial viewing which seem in line with the general viewing increases for cable that Magna reports. (edit: the ~10% difference between program rating increases and commercial ratings increases doesn’t really seem very big to me — though I’m sure for the advertisers, it’s a meaningful difference)

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