'DAYS OF OUR LIVES' MATCHES A 20-WEEK HIGH IN WOMEN 18-49 AND A NINE-WEEK HIGH IN WOMEN 18-34

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

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October 23rd, 2008

via NBCU press release:
'DAYS' TIES FOR #2 IN WOMEN 18-49 RATING FOR THE WEEK OF OCT. 13-17

FOR THE SECOND WEEK IN A ROW, 'DAYS' TIES FOR #1 IN THE VALUABLE WOMEN 18-34 CATEGORY

BURBANK, Calif. – October 23, 2008 – For the week of October 13-17, NBC's "Days Of Our Lives" (1.3 rating, 8 share among women 18-49; 1.0/6 among women 18-34) tied for #2 in the women 18-49 category and tied for #1 in the women 18-34 demographic. This is the second week in a row "Days" has tied for #1 in the valuable women 18-34 category.

"Days" matched its highest women 18-49 rating in 20 weeks (since May 26-30) and matched its highest women 18-34 rating in nine weeks (since August 11-15).

Season to date, "Days" is tied for #3 in the women 18-49 race and tied for #2 among women 18-34.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

 
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