JAY LENO AND CONAN O'BRIEN TOP THE NIELSEN POLLS FOR THE LATE-NIGHT WEEK OF OCTOBER 13-17

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

October 23rd, 2008

via NBCU press release:

DESPITE 'Late Show'S' THURSDAY INTERVIEW OF SEN. JOHN MCCAIN, JAY AND Conan LEAD THE WEEK IN ADULTS 18-49 AND TOTAL VIEWERS

JAY AND Conan STRETCH THEIR LEADS IN THE VALUABLE YOUNGER HALF OF THE TARGET DEMO, TOPPING 'Late Show' AND 'LATE Late Show' AMONG ADULTS 18-34 BY MARGINS OF 20 PERCENT AND 61 PERCENT RESPECTIVELY

BURBANK, Calif. – October 23, 2008 – NBC's late-night lineup has won the week of October 13-17 in adults 18-49 and total viewers. In a week that featured a high-rated interview of Presidential candidate Sen. John McCain on CBS's "Late Show with David Letterman," NBC's The "Tonight Show with Jay Leno" won the 11:35 p.m. ET hour over "Late Show" by a 7 percent margin in adult 18-49 viewers. "Late Night with Conan O'Brien" prevailed at 12:35 a.m. over CBS's "Late Late Show with Craig Ferguson" encores by 26 percent in 18-49 viewers.

Both Jay and Conan stretched their leads among younger adults, with Jay topping Letterman for the week by a 20 percent advantage among adults 18-34 and Conan achieving a 61 percent margin over the Ferguson rebroadcasts.

Jay and Conan prevailed in a week that saw "Late Show" jump 69 percent above its season average for Thursday telecasts in total viewers, with the October 16 interview of Sen. McCain bringing in 6.5 million viewers, up from an average 3.9 million. In adults 18-49, the increase on "Late Show's" Thursday season average was 42 percent (1.7 rating vs. 1.2).

Season to date, Jay is delivering a 12 percent margin of victory over Letterman in adult 18-49 viewers and a 21 percent advantage in total viewers, while Conan's leads over Ferguson are 21 percent in 18-49 and 3 percent in total viewers. Both Jay and Conan once again pull away among younger adults, with Jay leading the season by a 30 percent margin among adult 18-34 viewers and Conan winning by 54 percent.

For the October 13-17 week, "Tonight" out-rated all cable competition, topping Comedy Central's 11 p.m. ET series "The Daily Show" in adult 18-49 viewers by a 41 percent margin (1.720 million adults 18-49 vs. 1.216 million) and beating Comedy Central's 11:30 series "The Colbert Report" by 81 percent (1.720 million vs. 950,000). Conan also defeated all cable competition in his time period in adult 18-49 viewers. Versus the top cable competition in the hour, Adult Swim programming, Conan prevailed by a margin of 88 percent (951,000 vs. 505,000).

For the week, Jay's average 1.720 million adults 18-49 topped the 1.607 million of CBS's Letterman; in total viewers, Jay's audience of 4.717 million persons beat Letterman's 4.303 million; and in adults 18-34, Jay's 724,000 out-delivered Letterman's 604,000. At 12:35 a.m. ET, Conan's 951,000 adults 18-49 for the week out-delivered Craig Ferguson's 753,000; in total viewers, Conan's 1.881 million beat Ferguson's 1.770 million; and in adults 18-34, Conan's 443,000 topped Ferguson's 276,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of October 13-17. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.3 rating, 5 share
CBS "Late Show," 1.2/5
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35 a.m. ET
NBC "Late Night," 0.7/4
CBS "Late Late Show," 0.6/3 (in encore telecasts)

1:35 a.m. ET
NBC "Last Call," 0.4/3 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 4.7 million viewers
CBS "Late Show," 4.3 million viewers
ABC "Nightline," 3.5 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.6 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.8 million viewers (in encore telecasts)

1:35 a.m. ET
NBC "Last Call," 1.1 million viewers (in encore telecasts)

*Monday's Kimmel was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.3/5
CBS "Late Show," 1.2/5
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night," 0.7/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 4.8 million viewers
CBS "Late Show," 3.9 million viewers
ABC "Nightline," 3.7 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET
NBC "Last Call," 1.1 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 13-17

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.9
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.7
Adult Swim, 12:30-1:30 a.m. ET, 0.4

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 2.0 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million
Adult Swim, 12:30-1:30 a.m. ET, 0.9 million

 
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