"Late Show" Narrows the Gap with "The Tonight Show"

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

October 23rd, 2008

via CBS press release:


"The Late Late Show" Rebroadcasts Out-Deliver Its Year Ago Week of

First-Run Broadcasts 

Craig Closer to Conan 

 LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON both notched gains over the comparable week last season and have narrowed the ratings gap with their respective competition compared to the same stage of the season a year ago, according to Nielsen live plus same day ratings for the week ending Oct. 17.


For the week, LATE SHOW with DAVID LETTERMAN posted a 3.1/08 in households with an average of 4.30m viewers, up +15% in households (from 2.7/07) and +18% in viewers (from 3.64m) compared to the same week last year.  LATE SHOW was up +7% in adults 25-54 (1.5/06 from 1.4/06), +9% in adults 18-49 (1.2/05 from 1.1/05) and +29% in adults 18-34 (0.9/04 from 0.7/03) compared to the same week last year.  This is LATE SHOW's largest weekly audience since the week ending Jan. 3, 2008, the week LATE SHOW returned after receiving the WGA waiver during the writer's strike.


On Thursday, LATE SHOW, featuring an interview with Sen. John McCain, topped "The Tonight Show" in households (4.7/12 vs. 3.2/08), viewers (6.53m vs. 4.62m), adults 25-54 (2.3/09 vs. 1.7/07), adults 18-49 (1.7/07 vs. 1.3/05) and tied in adults 18-34 (1.2/05, each).  This was LATE SHOW's best households and viewers delivery since Dec. 1, 2005 (when Oprah Winfrey appeared), best adults 25-54 delivery since Nov. 20, 2006 (when "Seinfeld"'s Michael Richards apologized for his racist remarks), best adults 18-49 delivery since Jan. 2, 2008 (the first new broadcast after the program received the WGA waiver) and best adults 18-34 delivery since May 1, 2008 (when Sen. Barack Obama read the top 10 list).


Season-to-date, LATE SHOW is up +4% in both households (2.8/07 from 2.7/07) and viewers (3.92m from 3.78m), +9% in adults 18-49 (1.2/05 from 1.1/05) and even in both adults 25-54 (1.5/06) and adults 18-34 (0.8/03) compared to last year. 

This season, LATE SHOW has improved its competitive position against "The Tonight Show" compared to last year. 

In both adults 18-49 and adults 25-54, LATE SHOW has narrowed the gap to just -0.1 this season compared to -0.5 last season; in adults 18-34 its -0.2 from -0.3 and in viewers the difference between the two shows is 830,000 viewers versus 1.44m a year ago. 


Meanwhile, a week of THE LATE LATE SHOW rebroadcasts posted a 1.4/05 in households with 1.77m viewers, up +8% in households (from 1.3/05) and +4% in viewers (from 1.71m) compared to first-runepisodes last year.  THE LATE LATE SHOW was up +17% in adults 25-54 (0.7/04 from 0.6/04), +20% in adults 18-49 (0.6/03 from 0.5/03) and even in adults 18-34 (0.4/02). 


On Monday, THE LATE LATE SHOW (R) beat a first-run "Late Night" in households (1.5/06 vs. 1.2/06), viewers (1.93m vs. 1.75m), adults 25-54 (0.9/05 vs. 0.7/04) and adults 18-49 (0.7/06 from 0.6/04).  On Thursday, THE LATE LATE SHOW (R) beat a first run "Late Night" in households (1.7/06 vs. 1.5/06) and viewers (2.15m vs. 1.96m). On Friday, THE LATE LATE SHOW (R) tied a first run "Late Night" in households (1.4/05, each), adults 25-54 (0.8/04, each) and adults 18-49 (0.6/03 vs. 0.6/04).


Season-to-date, THE LATE LATE SHOW is up +8% in households (1.4/05 from 1.3/05), +4% in viewers (1.82m from 1.74m), +14% in adults 25-54 (0.8/04 from 0.7/04), +25% in adults 18-34 (0.5/03 from 0.4/03) and even in adults 18-49 (0.6/04) compared to last year. 


So far this season, THE LATE LATE SHOW is tied with "Late Night With Conan O'Brien" in households (1.4/05, each) and adults 25-54 (0.8/04 vs. 0.8/05).  Last year, season to date, THE LATE LATE SHOW trailed "Late Night" by -0.3 in household ratings and -0.2 in adults 25-54.  THE LATE LATE SHOW has improved its competitive position with "Late Night" in viewers (-50,000 viewers in 2008 from -390,000 viewers in 2007), adults 18-49 (-0.1 in 2008 from -0.3 in 2007) and adults 18-34 (-0.2 in 2008 from -0.5 in 2007).

© 2015 Tribune Digital Ventures