via NBCU press release:
Across NBC News Platforms, Tom Brokaw's Exclusive Interview with Gen. Colin Powell Was Seen By More Than 9 Million Viewers
"Meet the Press" Online Traffic Soars to 8.5 Million Page Views and Breaks Records with More Than One Million Downloads of the Powell Interview Within the First 24 Hours
NEW YORK – October 23, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning the week ending Sunday, Oct. 19, 2008. The program was No. 1, averaging 6.062 million total viewers, +78 percent more (+2,663,000) than second place ABC's "This Week" 3.399 million, a +112 percent advantage (+3,197,000) over third place CBS' "Face the Nation" 2.865 million and a +295 percent lead (+4,527,000) over FOX News Sunday's 1.535 million. This was "Meet the Press'" largest total viewer audience for a political interview since President George W. Bush appeared on February 8, 2004. "Meet the Press" has now placed first in total viewers for 369 of the past 371 weeks (when everyone is at full coverage). On cable, the rebroadcasts of "Meet the Press" on MSNBC delivered an additional 2,245,000 total viewers outperforming CNN's "Late Edition" average of 1,110,000 total viewers. The 6 p.m. rebroadcast averaged 1.180 million total viewers, the biggest audience for the program on MSNBC ever.
In Washington, D.C., "Meet the Press" beat the competition with 229,000 viewers (7.6/20 HH), a +594 percent advantage over ABC's 33,000 (1.6/4), a +282 percent lead over CBS's 60,000 (2.3/6), and +377% more than FOX's 48,000 viewers (1.8/5).
In homes nationally, the NBC program was No. 1, posting a 4.3 rating and 12 share. ABC came in second with a 2.5 rating and 7 share, CBS in third with a 2.0 rating and 6 share, and FOX placed last with a 1.1 rating and 3 share. "Meet the Press" has now placed first in households for 106 straight weeks and 466 of the past 467 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show came in first with a 1.9 rating, ABC came in second with 1.0, CBS in third with 0.9 and FOX came in last with a 0.5. In rating A25-54, "Meet the Press" topped ABC by +90% (+9 tenths), CBS by +111% (+1 full rating point) and FOX by +280% (+1.4 points).
Compared to the same telecast last season, "Meet the Press" is up double digits in homes and total viewers and up triple digits in key demographics. In addition, the program is up double digits week-to-week and season-to-date.
On its digital platforms, the "Meet the Press'" interview with Former Secretary of State Gen. Colin Powell (Ret.) generated a record-breaking 1.3 million online video streams through October 22, 2008. Traffic to www.mtp.msnbc.com surged to more than 8.5 million page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes.
Last week's guest was Former Secretary of State Gen. Colin Powell (Ret.) and the roundtable featured NBC's political director Chuck Todd, David Brooks of the New York Times, Jon Meacham of Newsweek magazine, Andrea Mitchell of NBC News and Joe Scarborough of MSNBC's "Morning Joe."
Tom Brokaw is the interim moderator of "Meet the Press." Betsy Fischer is the executive producer and Michelle Jaconi and Rebecca Samuels are the producers.