| Scoreboard |  |
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 |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 13.37 | 12.30 | 6.43 | 6.34 | 4.27 | 3.42 |
| Rating/Share: Adults 18-49 | 4.3/11 | 3.5/9 | 2.3/6 | 1.9/5 | 1.7/4 | 1.6/4 |
| Rating/Share: Adults 18-34 | 3.6/10 | 2.1/6 | 2.1/6 | 1.5/4 | 1.9/5 | 1.9/5 |
Please note that the above averages and hourly data for Fox only represent the Fox programming from 8pm-10pm and do not include any portion of the World Series after 10pm. Due to this, it's hard to really opine on the World Series data since almost half of it is missing. But we're sure we'll see the full numbers for the game either later today or tomorrow. Live events always change from the overnight ratings, but this will change more. But for the two hour 8pm-10pm portion, it averaged 13.37 million, a 4.3/11(rating/share) among 18-49 year olds and a 3.6/10 among 18-34 year olds. Update: according to Fox, the full game averaged 14.6 million viewers (still based on fast national, not final data)
Meanwhile Pushing Daisies fast affiliate household rating was a 3.8/6, drawing 5.67 million viewers and a 1.9/5 among 18-49 year olds. In last week's fast affiliate data, PD had a 4.4/7 household , and reached 6.29 million. It's demo numbers were about the same as last night. I think we can go ahead and call that this show is done, finished, toast. Canceled. It's performance was worse than Knight Rider (7.23 million, 2.2/6 among 18-49 year olds).
Things don't look great for Dirty Sexy Money either, with 6.112 million viewers, but it at least cracked the 2.0 mark among 18-49 year olds with a 2.1/5. Nothing to put out a press release about, but at least those numbers are better than two weeks ago (last week it didn't air due to the presidential debate) when it drew 5.946 million and a 2.0/5 among 18-49 year olds.
Sorry folks, DSM had 5.856 million and a 2.0/5 among 18-49 year olds. Not good news. I had three fast affiliate results for the last 3 Wednesdays up on my screen, and coupled with a massive head cold, looked at the wrong data several times (see below for more scratch-outs). The data table below should be correct.
Criminal Minds was the night's most-watched program with 15.896 14.715 million followed very closely by the show that aired after it, CSI: NY with 15.855 14.241 million. (sorry about that, those were the most watched shows, but I was looking at the wrong data. Whoops!)
The premiere of Stylista will not likely motivate much spin from the CW., and NBC's Lipstick Jungle is tanking at 10pm. Update: The CW reached into the 2007 wayback machine, but did find some kind spin for Stylista.
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share | 18-34 Rating/Share |
| 8:00 | FOX | World Series (Phillies vs. Rays) | 13.10 | 4.1/11 | 3.5/10 |
| CBS | The New Adventures of Old Christine | 8.01 | 2.4/7 | 1.5/5 | |
| NBC | Knight Rider | 7.23 | 2.2/6 | 1.7/5 | |
| ABC | Pushing Daisies | 5.67 | 1.9/5 | 1.7/5 | |
| UNI | Cuidado con el Angel | 4.74 | 1.9/5 | 2.2/7 | |
| CW | America's Next Top Model | 4.38 | 2.1/6 | 2.4/7 | |
| 8:30 | CBS | Gary Unmarried | 7.85 | 2.5/7 | 1.5/5 |
| 9:00 | CBS | Criminal Minds | 14.72 | 4.0/10 | 2.3/6 |
| FOX | World Series (Phillies vs. Rays) | 13.64 | 4.4/11 | 3.7/10 | |
| ABC | Private Practice | 7.78 | 3.0/8 | 2.8/8 | |
| NBC | Deal or No Deal | 7.60 | 2.0/5 | 1.3/4 | |
| UNI | Fuego en la Sangre | 5.21 | 2.1/5 | 2.4/6 | |
| CW | Stylista (premiere) | 2.46 | 1.2/3 | 1.4/4 | |
| 10:00 | CBS | CSI: NY | 14.24 | 3.9/10 | 2.5/7 |
| ABC | Dirty Sexy Money | 5.86 | 2.0/5 | 1.6/4 | |
| NBC | Lipstick Jungle | 4.19 | 1.6/4 | 1.3/4 | |
| UNI | Don Francisco Presenta | 2.86 | 1.1/3 | 1.1/3 |
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Marc Berman says on PI that DSM got 5.86 million viewers and a 2.0 rating among adults 18-49 last night. I’ll be happier if your information is accurate (although neither is anything to write home about).
I see you also have 5.86 million for DSM in the chart now. Too bad for DSM. And that 18-34 rating looks awful, too. It dropped from 1.9 to 1.6. ABC should really test the show on Sunday nights after Desperate Housewives.
L.B, sadly it was Berman’s data that was right. I have it correct in the data table, and scratched out the errant prose above…
Yeah, your chart and your commentary don’t match up regarding DSM.
L.B., I don’t see the move happening. I agree the shows seemingly mesh together nicely, but Brothers & Sisters is doing pretty well Sundays at 10p. I don’t see ABC screwing around with that.
Hey Robert, will Knight Rider get a second season if it maintains these numbers? thnx
I also don’t see the move happening, but shouldn’t they at least try it once, as they did in the past with “Boston Legal”? I think DSM is a better fit out of DH than B&S, and it could at least match B&S’ 3.5 rating among adults 18-49. Its retention out of PP is always about 75-80%. B&S never gets more than 65% out of DH.
I think “Eli Stone” is a bigger loser than DSM, because the show gets a similar 18-49 rating, despite having a much stronger lead-in. Perhaps B&S would do well on Tuesdays at 10. It wouldn’t get a 3.5 rating anymore, but I think it would definitely do better than “Eli Stone.”
I would also make “Lost” the centerpiece of the Wednesday night line-up again come midseason (airing at 9pm). And perhaps “Life on Mars” would be a good lead-out at 10pm. That way PP could move to Thursdays at 10pm to lead-out of its parent series.
I think these moves would improve 18-49 results in all of these timeslots. The only question is whether DSM could match B&S on Sundays at 10pm.
KingM0f0, hard for me to say. It was down a little bit vs. last week, but since it’s primary audience success is young men, it actually held up well ok versus the baseball. I think at its current levels it boils down to two things I have no idea about: 1.) how important is the success with men 18-49 and men 18-34 to NBC, and 2.) how much is Ford paying NBC for the huge product placement every week.
with these kinds of numbers I’d normally say it wouldn’t be back, but depending on how valuable success w/young men and the Ford relationship are to NBC, maybe…
Hi Reobert. Can you make some comments on Old Christine and Private Practice? Old Christine increased in viewership fourth week in a row now, hitting a series high in both viewers and demos. This will surely push it up on your Cancellation Index!!
Private Practice increased viewers week on week, but its Demo numbers are the ones that improved extremely well!
Can you let me know the quarter hour data for both shows? Appreciate the help
did gary unmarried go up from last week?
King, we did get a bit more data about last week from other sources than we usually do and here are some numbers on Knight Rider:
Men 18-34: Tied for #23
Men 18-49: Tied for #32
Teens 12-17: Tied for #25
Compare that to its overall viewership rank for the week of #47, and you can see that it skews young and male.
The only regular shows last week that did better for NBC among men 18-34 were Heroes, Office and Sunday Night Football.
As Robert said, we don’t know how exactly valuable those young men are, but Knight Rider does over deliver them for NBC.
When you compare Knight Rider in the hour it airs, its performance with men 18-34 and 18-49 is even better. Often number one, but always number one or number two.
Tim, we have the archives here, click on “overnight” in the navigation above and scroll back to the results for last Wednesday. But Gary Unmarried was up a little over 100K vs. last week.
Dali, unfortunately we don’t see quarter hour data, only half hourly, so I can’t help you much. Next Wednesday I’ll hopefully be feeling better and will comment on Christine or Gary Unmarried. I don’t believe either is in as dire straits as Pushing Daisies which is why I didn’t focus on it… Since Private Practice has already been picked up for the full season, I didn’t focus on it either…
I wouldn’t get too excited about Ford, too. Ford will only continue to support the show if they see a bump in Ford vehicle sales. Given all the financial trouble Detroit is in… Who knows.
Was the product placement this bad in the first Knight Rider run? I swear, KITT has transformed into at least 3 other Ford products (Crown Vic, F150, and what I think is an Explorer) and into a race-car that I guess is a Ford race-car. And the only non-Ford vehicles you see on the streets are driven by the bad guys.
Boy, the networks are really being rocked hard this season. It’s not good when CW can compete with heavily promoted shows on ABC and NBC.
You don’t have the 18-34 numbers for KR for last week, as I would like to compare it with that 1.7 from this week. 1.7 seems really, really bad. Could you list the 18-34 numbers that you do have so far for the season? I wonder if the young men are jumping ship, leaving those older ones who remember the first KR, is the average, or whether 1.7 is a blip do to the World Series.
Andrea, the aggregate 18-34 for KR in last week’s fast affiliates (for 10/15) was 2.2/7 so it does appear MLB took a chunk out of it…
Robert:
Okay, that makes more sense.
Other than baseball, CBS is the only network that seems to manage over 10 million viewers per show on Wednesdays.
Pushing Daisies is definitely dead. It was novel when it came out but the novelty has clearly worn off. The bloom is off the daisy.
Foo man Chu… in addition to suffering all these low ratings for favorite shows everyone has to deal with… do we also have to live with bad puns?
if it weren’t for the strike… i think pd might have made it as a minimal success like betty… but stuff happens. oh well.
The CBS comedies are really growing. I know the first couple of weeks a lot of people were saying the hour was doomed, but now it’s not too bad. A few more tenths of a point in the demo and the new comedy hour will officially be a sucess.
Aside from sports and CBS, this is a really sad night. CBS is the only network to reach 8 million viewers for any show. Everyone is getting Friday-level numbers.
Pushing Daisies, Dirty Sexy Money (which will drop in the finals due to ABC’s typical overrun), and Lipstick Jungle all deserve to be canceled.