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Cable News Ratings for October 23

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October 24th, 2008

Live + Same Day Cable News Daily Ratings for October 23, 2008

P2+ Total Day
FNC – 1,561,000 viewers
CNN –932,000 viewers
MSNBC –757,000 viewers
CNBC – 291,000 viewers
HLN – 297,000 viewers

P2+ Prime Time
FNC – 3,618,000 viewers
CNN –1,692,000 viewers
MSNBC--1,830,000 viewers
CNBC –182,000 viewers
HLN – 682,000 viewers

25-54 Total Day
FNC – 401,000 viewers
CNN –345,000 viewers
MSNBC – 287,000 viewers
CNBC –89,000 viewers
HLN- 137,000 viewers

25-54 Prime Time
FNC –882,000 viewers
CNN –609,000 viewers
MSNBC –727,000 viewers
CNBC –66,000 viewers
HLN – 247,000 viewers

35-64 Total Day
FNC –741,000 viewers
CNN – 486,000 viewers
MSNBC – 406,000 viewers
CNBC – 151,000 viewers
HLN – 171,000 viewers

35-64 Prime Time
FNC – 1,590,000 viewers
CNN –869,000 viewers
MSNBC –1,020,000 viewers
CNBC –91,000 viewers
HLN --352,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,302,000 viewers (393,000) (790,000)
American Morning-603,000 viewers (245,000) (349,000)
Morning Joe- 560,000 viewers (248,000) (320,000)
Squawk Box- 239,000 viewers (77,000) (149,000)
Morning Express w/ Meade- 241,000 viewers (116,000) (163,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,031,000 viewers (373,000) (911,000)
Situation Room- 1,127,000 viewers (347,000) (545,000)
Race/White House w/d Gregory- 866,000 viewers (271,000) (480,000)
Mad Money– 335,000 viewers (69,000) (171,000)
Prime News-202,000 viewers (128,000) (125,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,175,000 viewers (502,000) (998,000)
Lou Dobbs– 971, 000 viewers (350,000) (466,000)
Hardball w/Chris Matthews—1,552,000 viewers (494,000) (814,000)
**Is Your Money Safe (7PM-9PM)—239,000 viewers (74,000) (116,000)
Issues– 208,000 viewers (108,000) (103,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—4,171,000 viewers (888,000) (1,672,000)
Campbell Brown—1,178,000 viewers (432,000) (649,000)
Countdown w/Keith Olbermann– 2,318,000 viewers (830,000) (1,312,000)
Nancy Grace –1,052,000 viewers (363,000) (510,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,709,000 viewers (900,000) (1,612,000)
Larry King Live--1,956,000 viewers (660,000) (965,000)
Rachel Maddow Show—1,874,000 viewers (721,000) (1,043,000)
On the Money--163,000 viewers (68,000) (78,000)
Lou Dobbs- 404,000 viewers (135,000) (206,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,976,000 viewers (856,000) (1,486,000)
Anderson Cooper 360 –1,941,000 viewers (734,000) (993,000)
Countdown w/Keith Olbermann--1,297,000 viewers (628,000) (704,000)
Big Idea w/Donny Deutsch—180,000 viewers (76,000) (100,000)
Nancy Grace –641,000 viewers (269,000) (372,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,154,000 viewers (686,000) (1,105,000)
Anderson Cooper 360—1,229,000 viewers (530,000) (682,000)
Rachel Maddow Show—810,000 viewers (410,000) (428,000)
Mad Money-162,000 viewers (81,000) (107,000)
Showbiz Tonight– 403,000 viewers (177,000) (230,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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