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CBS IS THURSDAY'S WINNING TEAM

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October 24th, 2008

via CBS press release:

Network Leads Thursday in Viewers and Key Demos with Gains From Last Week

"CSI" Is the Night's Top Attraction in Viewers and Adults 18-49

"Survivor: Gabon" Places First in All Key Measures Delivering its Largest Audience Since the Premiere of "Survivor: Micronesia" in Feb. 2008

"Eleventh Hour" Remains Time Period's Top Drama

CBS was the No. 1 network on Thursday in viewers, adults 18-49 and adults 25-54 for the third consecutive week, posting week-to-week increases and topping Game 2 of the World Series, according to preliminary Nielsen live plus same day ratings for Oct. 23.

CSI was the night's top attraction in viewers and key demographics, up in adults 18-49 from last week and topping "Grey's Anatomy" in that demo for the second time in three weeks, while SURVIVOR: GABON notched week-to-week gains in all key measures and delivered its largest audience since the premiere of SURVIVOR: MICRONESIA in Feb. 2008.

SURVIVOR: GABON was first in households (7.8/12), viewers (13.40m), adults 25-54 (5.4/13) and adults 18-49 (4.4/12). Compared to last week's episode, SURVIVOR was up +4% in adults 25-54 (from 5.2/13), +5% in adults 18-49 (from 4.2/12), even in households and added +590,000 viewers (from 12.81m, +5%).

CSI: CRIME SCENE INVESTIGATION won its time period for the third consecutive week in households (11.6/17), viewers (19.17m) and adults 25-54 (7.0/15). CSI was first adults 18-49 (5.4/13) for the second time in three weeks. Compared to last week, CSI was up +4% in adults 18-49 (from 5.2/13). CSI was the night's top program in households, viewers and adults 25-54 for the third consecutive week, first in adults 18-49 for the second time in three weeks.

ELEVENTH HOUR was first in households (8.0/13), viewers (12.16m), second behind FOX's World Series coverage in adults 25-54 (4.2/10) and averaged a 3.1/08 in adults 18-49 (-0.1 behind NBC). ELEVENTH HOUR has improved its competitive position against "ER" for the second consecutive week. On Oct. 9th, ELEVENTH HOUR trailed "ER" by -0.7; Oct. 16th ELEVENTH HOUR trailed "ER" by -0.4. Last night, the difference was just -0.1.

Compared to last week, ELEVENTH HOUR was up +3% in households (from 7.8/13), even in adults 25-54, and added +250,000 viewers (from 11.91m, +2%).

For the night, CBS was first in households (9.1/14), viewers (14.91m), adults 25-54 (5.5/13) and adults 18-49 (4.3/11). This is CBS's third consecutive Thursday night win in these measures. CBS was first in households, viewers and adults 25-54 in every half-hour, first in adults 18-49 for five of six half-hours.

 
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