According to National Football League commish Roger Goodell, speaking at a conference in London, broadcasters are already seeing a drop in advertising revenue for NFL games. Goodell was speaking at a conference on the globalization of sports.
"The sales market is different than it was even several weeks ago," Goodell said during a panel discussion with Richard Scudamore, the chief executive of the English Premier League. "We see it primarily on a local level, which I think is through a large extent a reflection of what is happening in the automobile industry. But it has now in the recent weeks gone to the national level. It's had an impact. The fortunate thing is that it hasn't had an impact on our viewership."
Goodell didn’t disclose any specific figures, though Goodell said he was confident that ad sales for games would stabilize even in the short-term. The bigger long-term problem according to Goodell would be retaining big corporate sponsors.