An update from MAGNA Global on game 1 of the World Series. Here are some highlights:
Considering what an unexpected (and east coast-centric) match up the 2008 World Series
turned out to be, ratings for game one were solid. While the numbers were down from last
year’s Boston/Colorado contest, they were higher than 2006 Series, and among young men,
higher than 2005 as well. It also beat all primetime network competition among men and adults
The fact that the game was a tight one likely contributed to viewer interest as well. After a
Chase Utley home run gave Philadelphia a 2-0 lead in the first inning, Cole Hamels was able to
keep the Rays from scoring until the fourth. By the fifth, it looked as though the rays were staging a comeback, pulling to within one run. But Hamels did not give up another run, and relief
pitchers Ryan Madson and Brad Lidge combined to secure the victory in the last two innings.
The report is packed with historical World Series ratings data. You can download the entire report here.