World Series Game 2 Ratings Detail; Through Two Games Down 19% vs. 2007

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October 24th, 2008

via Fox Sports Press Release:


Game 2 Earns Network Best Thursday Night Since April

New York - Up against major network competition 26% higher than the night before, Game 2 of the 2008 WORLD SERIES delivered an 8.1/13 (12.8 million viewers) last night on FOX according to fast national ratings released today by Nielsen Media Research.  Game 2 provided FOX with its best Thursday night in 28 weeks (April 10) among households, viewers, and adults 18-49, while Game 1 delivered FOX its best Wednesday in 22 weeks.

"Game 2 came through to give FOX its best Thursday night rating in seven months, and that comes off Game 1 earning us our best Wednesday night in more than five months," said FOX Sports president Ed Goren.  "Now with the series tied at a game apiece, we're looking forward to interest building as the games continue and the drama unfolds."
World Series Game 2 Highlights:

- The 8.1/13 for Game 2 is down -27% compared to last year's 11.1/18 for Rockies-Red Sox on a Thursday, and down -30% from 2006's 11.6/18 for Cardinals-Tigers on a Sunday with a big NFL lead-in.

- Last night's game and pre-game show (4.2/7) combined to rank FOX second on a very competitive Thursday night among both Households and Adults 18-49.  FOX won the night across the major male demographics.

- Broadcast competition was substantially tougher for Game 2 than it was for Wednesday's Game 1. ABC, CBS, and NBC combined last night to earn 20.7 Household rating points and 11.0 A18-49 points. That made last night's major network competition +26% tougher than Wednesday's among Households (vs. 16.4) and +45% tougher on A18-49 (vs. 7.6).

- The first two games of the 2008 World Series have averaged an 8.7/14, down -19% compared to last year's 10.8/18, but just -11% versus the first two games of 2006 (9.8/17).  That said, the World Series ranks No. 16 among all prime time shows, +38% better than the average ABC/CBS/NBC in prime to date (6.3).

- With at least a five games now set, the Series is almost assured to generate more gross ratings points than a year ago.  Last year's Series amassed 42.7 national rating points, while this year's Series has already totaled 17.3 with at least three games to play.  Total rating points is the best measure of how the Series contributes to FOX's overall prime-time success.

- Tampa Bay/St. Petersburg led all markets with a 31.3/47, followed closely by Philadelphia (30.7/44).  Florida markets Fort Myers and Orlando each posted a 13.1/20 to place third, followed by St. Louis (11.5/17), Charlotte (10.3/15), Boston (10.1/16), Minneapolis (10.0/16), New York (9.8/15) and Milwaukee (9.7/15).

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