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Friday Night Ratings: With or Without Moonlight, Ghost Whisperer Still Owns Fridays

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October 25th, 2008

Scoreboard CBS NBC FOX ABC CW
Total Viewers (million) 8.22 5.82 5.64 5.61 1.50
Rating/Share: Adults 18-49 2.1/7 1.4/4 1.4/5 1.7/5 0.6/2

Moving right along...

I suppose the debate about whether Crusoe is a series or a miniseries is meaningless. Even though in its ads NBC bills it as a new series, having lost over a million viewers from its premiere last week to wind up with 5.92 million viewers, one way or the other, it will be a mini-series. Though NBC managed to come in second for the night with the combination of Deal or No Deal, Crusoe and Life.

Crazed Moonlight fans (and sane, rational ones, too) will relish that at this point pretty much by any metric The Ex List (5.65 million viewers, 1.6/5 rating/share among 18-49 year olds) is doing worse than Moonlight did. While this won't bring Moonlight back, I do understand the Schadenfreude. For CBS it's pretty much the same deal as last year. They're getting relatively good performance out of the 8pm show and 10pm show, and relatively bad performance at 9pm. Back to the drawing board!

Fox's game shows rose to second place in total viewers, but still lagged behind ABC reality shows in the demo.

As previously noted, Life is, getting another chance at life. It will move to Wednesdays at 9pm starting November 5, with Lipstick Jungle migrating to Fridays and all but certain cancellation. I don't imagine Life will fare terribly well up against Criminal Minds, but, I'd prefer that slot to the Friday night graveyard.

I enjoyed last night's Life episode. But while I like Adam Arkin and his character, I'd have rather seen a scene where Crews got to call the ex- wife who'd asked to be called when her ex-husband was finally dead! That said, it was nice to see the uh...buxom Christina Hendricks (who is more famously known -- at least on the Internet -- for her role as Joan Holloway on Mad Men) back in the role of Olivia. But I watched this on a 61" wide screen, in HD. Was it really necessary to have her wearing something where a significant portion of her breasts were literally popping out? Not that I'm complaining.

I'll be writing more about Life, Life on Mars, and the soon-to-be-canceled Pushing Daisies sometime soon, probably this weekend.

I won't bash the CW again for Friday nights again, at least not this week. It had to know that when it let Friday Night Smackdown! go, it would lose at least 2 million viewers from its Friday night average.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 9.95 2.5/9
NBC Deal or No Deal 6.04 1.4/5
FOX Are You Smarter Than a 5th Grader 5.71 1.2/4
ABC Wife Swap 4.22 1.3/5
CW Everybody Hates Chris 1.83 0.7/2
8:30 CW The Game 1.74 0.7/2
9:00 NBC Crusoe 5.92 1.2/4
CBS The Ex List 5.65 1.6/5
FOX Don't Forget the Lyrics 5.56 1.6/5
ABC Supernanny 5.08 1.7/5
CW America's Next Top Model (R) 1.22 0.5/2
10:00 CBS Numb3rs 9.07 2.2/7
ABC 20/20 7.51 2.2/7
NBC Life 5.49 1.5/5

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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