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Cable News Ratings for October 24

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October 27th, 2008

Live + Same Day Cable News Daily Ratings for October 24, 2008

P2+ Total Day
FNC – 1,427,000 viewers
CNN –954,000 viewers
MSNBC –771,000 viewers
CNBC – 364,000 viewers
HLN – 319,000 viewers

P2+ Prime Time
FNC – 2,854,000 viewers
CNN –1,587,000 viewers
MSNBC--2,052,000 viewers
CNBC –206,000 viewers
HLN – 739,000 viewers

25-54 Total Day
FNC – 360,000 viewers
CNN –368,000 viewers
MSNBC – 287,000 viewers
CNBC –121,000 viewers
HLN- 146,000 viewers

25-54 Prime Time
FNC –676,000 viewers
CNN –605,000 viewers
MSNBC –719,000 viewers
CNBC –98,000 viewers
HLN – 281,000 viewers

35-64 Total Day
FNC –661,000 viewers
CNN – 497,000 viewers
MSNBC – 411,000 viewers
CNBC – 200,000 viewers
HLN – 180,000 viewers

35-64 Prime Time
FNC – 1,229,000 viewers
CNN –755,000 viewers
MSNBC –1,100,000 viewers
CNBC –122,000 viewers
HLN --390,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,341,000 viewers (412,000) (777,000)
American Morning-694,000 viewers (271,000) (399,000)
Morning Joe- 501,000 viewers (215,000) (277,000)
Squawk Box- 353,000 viewers (134,000) (226,000)
Morning Express w/ Meade- 217,000 viewers (108,000) (155,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,573,000 viewers (345,000) (626,000)
Situation Room- 1,404,000 viewers (498,000) (642,000)
Race/White House w/d Gregory- 944,000 viewers (320,000) (454,000)
Mad Money– 305,000 viewers (153,000) (216,000)
Prime News-194,000 viewers (a scratch w/52,000) (86,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,945,000 viewers (493,000) (918,000)
Lou Dobbs– 1,210, 000 viewers (373,000) (559,000)
Hardball w/Chris Matthews—1,547,000 viewers (624,000) (863,000)
**Is Your Money Safe (7PM-9PM)—215,000 viewers (86,000) (122,000)
Issues– 274,000 viewers (89,000) (136,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,441,000 viewers (765,000) (1,425,000)
Campbell Brown—1,166,000 viewers (428,000) (565,000)
Countdown w/Keith Olbermann– 2,451,000 viewers (830,000) (1,295,000)
Nancy Grace –1,128,000 viewers (425,000) (615,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—2,899,000 viewers (693,000) (1,265,000)
Larry King Live--1,752,000 viewers (592,000) (797,000)
Rachel Maddow Show—2,243,000 viewers (769,000) (1,170,000)
On the Money--188,000 viewers (112,000) (108,000)
Lou Dobbs- 480,000 viewers (144,000) (199,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,223,000 viewers (571,000) (997,000)
Anderson Cooper 360 –1,842,000 viewers (794,000) (901,000)
Countdown w/Keith Olbermann--1,463,000 viewers (556,000) (835,000)
Big Idea w/Donny Deutsch—232,000 viewers (99,000) (154,000)
Nancy Grace –658,000 viewers (293,000) (384,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,585,000 viewers (417,000) (702,000)
Anderson Cooper 360—1,165,000 viewers (524,000) (660,000)
Rachel Maddow Show—933,000 viewers (360,000) (522,000)
Mad Money-208,000 viewers (77,000) (83,000)
Showbiz Tonight– 478,000 viewers (278,000) (306,000)

# # #

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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