Fox won the night in the early metered markets, benefiting from the football overrun (New York Giants vs. Pittsburgh Steelers) and the fourth game of the World Series, which pulled an 11.0/17 (household rating/share) for the 8:30p-11p portion. Marc Berman notes that the game was down from last year's game four by 21%, but honestly, the 11.0/17 and having 79% of last year's ratings is better than I expected for a few reasons:
1. Last year's game four included the Boston Red Sox
2. Last year's game four included the Boston Red Sox WINNING the World Series
3. Last night's game ended up being a blow out, and was never close after the fourth inning
I hope Tampa Bay can come back and win tonight just because I'd like to see the series get interesting. But they will face Phillies ace, Cole Hamels so the prospects of winning game five seem rather daunting. Otherwise the series is over, which will be fun for Phillies fans, but a disappointment for Fox. There hasn't been a seven game World Series since 2002 when my San Francisco Giants were defeated by the California Los Angeles Angels of Anaheim.
Desperate Housewives will no doubt be the most-watched scripted show of the night, and NBC, without Sunday Night Football (which helped Fox, otherwise the baseball numbers would've been even worse!) pulled in Quarterlife style numbers for the night by airing a rerun of the movie The 40-Year Old Virgin.
You can check out the full metered market numbers via Marc Berman.
Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).