Here's some ratings data for last night's finale and this season:
1.75 million total viewers - Up 89% over last season's average
2.9 million total viewers for all three telecasts last night (10PM, 11PM, and 1 AM)
(they pick up another ~40% in the additional two airings)
Doubles Key demos over season one
18 - 49 - (705K vs 338K) - 109% growth
25 - 54 - (780K vs 430K) - 81 % growth
Also per my AMC contact:
Mad Men continues to deliver the strongest concentration of upscale Adults 25-54 than any other scripted original series on basic cable. Half (49%) of its Adults 25-54 viewers that tuned into season two have household incomes over $100K.
