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Mad Men Season Two Finale Draws 1.75 Million Viewers

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October 27th, 2008

Here's some ratings data for last night's finale and this season:

1.75 million total viewers - Up 89% over last season's average
2.9 million total viewers for all three telecasts last night (10PM, 11PM, and 1 AM)

(they pick up another ~40% in the additional two airings)

Doubles Key demos over season one
18 - 49 - (705K vs 338K) - 109% growth
25 - 54 - (780K vs 430K) - 81 % growth

Also per my AMC contact:


Mad Men continues to deliver the strongest concentration of upscale Adults 25-54 than any other scripted original series on basic cable. Half (49%) of its Adults 25-54 viewers that tuned into season two have household incomes over $100K.

 
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