MSNBC'S RACHEL MADDOW DE-THRONES KING – MSNBC FASTEST GROWING CABLE NET IN OCT.

Categories: Network TV Press Releases

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October 27th, 2008

Via NBCU press release:

MSNBC's "The Rachel Maddow Show" Out-Rates CNN's "Larry King Live" in A25-54 in Oct., First Time MSNBC has Ever Out-Rated CNN at 9 PM

"Countdown" Sees Highest Ratings Ever; MSNBC's Best Primetime Performance Ever

"Hardball with Chris Matthews" Out-Rates CNN's "Lou Dobbs" at 7 PM 

NEW YORK – Oct. 27, 2008 – MSNBC's seven-week old "The Rachel Maddow Show" marked a huge milestone, out-rating CNN's "Larry King Live" in just its second month on the air among Adults 25-54, the first time ever MSNBC has out-rated CNN at 9 p.m. (700,000 vs. 673,000, program data, excludes presidential debates). "The Rachel Maddow Show" is up an astounding 396 percent from Oct. 07 among A25-54 (700,000 vs. 141,000) and up 387 percent in total viewers (1,893,000 vs. 389,000). 

MSNBC's fantastic ratings growth reached new heights in October, becoming the fastest growing network in all of cable for the month (+147% in total viewers, total day vs. Oct. 07, through Friday). MSNBC also saw its best month ever in weekday primetime in total viewers (2,002,000) and in the key Adults 25-54 demographic (769,000). 

"Countdown with Keith Olbermann" continued its dominance over CNN at 8 p.m., out-rating "Campbell Brown" by 35 percent in A25-54 (784,000 vs. 582,000) and 41 percent in total viewers (2,175,000 vs. 1,540,000). "Countdown" had its best month ever among A25-54 in October, and is up a tremendous 170 percent in A25-54 from Oct. 07 (784,000 vs. 290,000) and up 180 percent in total viewers (2,175,000 vs. 776,000). Excluding coverage of the presidential debates, "Countdown" is the #3 top-rated show in cable news in A25-54. "Countdown" is also the #1 cable news show among young viewers, Adults 18-34. 

"Hardball with Chris Matthews" out-rated CNN's "Lou Dobbs" by 7 percent in A25-54 (458,000 vs. 428,000), delivering the best numbers at 7 p.m. since April 2003 (the start of the war in Iraq). "Hardball" is up a huge 242 percent vs. Oct. 07 (134,000) and up 214 percent in total viewers (423,000). 

"Morning Joe" had its best month ever, averaging 224,000 A25-54, and delivered MSNBC's best morning ratings since April of 2003. "Morning Joe" is up 239 percent from Oct. 07 (66,000). 

"Race for the White House with David Gregory" delivered 294,000 A25-54, up 272 percent from last year (79,000). These are the best ratings ever for "Race" and the highest ratings in the time period since April of 2003.

 
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