Via NBCU press release:
MSNBC's "The Rachel Maddow Show" Out-Rates CNN's "Larry King Live" in A25-54 in Oct., First Time MSNBC has Ever Out-Rated CNN at 9 PM
"Countdown" Sees Highest Ratings Ever; MSNBC's Best Primetime Performance Ever
"Hardball with Chris Matthews" Out-Rates CNN's "Lou Dobbs" at 7 PM
NEW YORK – Oct. 27, 2008 – MSNBC's seven-week old "The Rachel Maddow Show" marked a huge milestone, out-rating CNN's "Larry King Live" in just its second month on the air among Adults 25-54, the first time ever MSNBC has out-rated CNN at 9 p.m. (700,000 vs. 673,000, program data, excludes presidential debates). "The Rachel Maddow Show" is up an astounding 396 percent from Oct. 07 among A25-54 (700,000 vs. 141,000) and up 387 percent in total viewers (1,893,000 vs. 389,000).
MSNBC's fantastic ratings growth reached new heights in October, becoming the fastest growing network in all of cable for the month (+147% in total viewers, total day vs. Oct. 07, through Friday). MSNBC also saw its best month ever in weekday primetime in total viewers (2,002,000) and in the key Adults 25-54 demographic (769,000).
"Countdown with Keith Olbermann" continued its dominance over CNN at 8 p.m., out-rating "Campbell Brown" by 35 percent in A25-54 (784,000 vs. 582,000) and 41 percent in total viewers (2,175,000 vs. 1,540,000). "Countdown" had its best month ever among A25-54 in October, and is up a tremendous 170 percent in A25-54 from Oct. 07 (784,000 vs. 290,000) and up 180 percent in total viewers (2,175,000 vs. 776,000). Excluding coverage of the presidential debates, "Countdown" is the #3 top-rated show in cable news in A25-54. "Countdown" is also the #1 cable news show among young viewers, Adults 18-34.
"Hardball with Chris Matthews" out-rated CNN's "Lou Dobbs" by 7 percent in A25-54 (458,000 vs. 428,000), delivering the best numbers at 7 p.m. since April 2003 (the start of the war in Iraq). "Hardball" is up a huge 242 percent vs. Oct. 07 (134,000) and up 214 percent in total viewers (423,000).
"Morning Joe" had its best month ever, averaging 224,000 A25-54, and delivered MSNBC's best morning ratings since April of 2003. "Morning Joe" is up 239 percent from Oct. 07 (66,000).
"Race for the White House with David Gregory" delivered 294,000 A25-54, up 272 percent from last year (79,000). These are the best ratings ever for "Race" and the highest ratings in the time period since April of 2003.
MSNBC’s big drop is because of the popularity of Obama. I know since the Presidental Election has started I mostly watch MSNBC and CNN. However, after the election, I’ll be done with MSNBC. GO OBAMA!
I like MSNBC. I watch MSNBC and CNN, NEVER FOX! Cannot stand racist Sean Hannity!
I have basic Dish Network, which does not include MSNBC or FOX, so I’m basically stuck with CNN which is fine, for the most part. I just can’t watch Lou Dobbs, as the so-called “independent” is a bit too xenophobic for my viewing pleasure.
Most of the time I watch CNN but I can’t stand Lou Dobbs. When Lou Dobbs starts, I go to MSNBC. Now thanks to Mr. Dobbs I found other options and I start watching more and more MSNBC.
Rachel, I love your show!
I agree with your assessment of Lou Dobbs . He has decidedly changed his so-called “independent ” viewpoints & has become a rather hysterical anti-Democratic voice since it became obvious that massive changes are taking place across the U.S.A. Lou should either go into politics himself or admit he has very conservative ( Republican ) values . He’s become a little like a wolf in sheep’s clothing !
Congrats to you, Rachel! I would like to point out that MSNBCs star has been on the rise since YOU have arrived!! What a great team Chris,Keith and YOU. Thanks!!
Why are there no Fox News numbers here? Could it possibly be that the commies and the pinkos here would foam at the mouth and go insane if they knew how FNC dominated the cable news game?
I will not watch cnn anymore. I can’t stand Lou Dobbs.
Goooooooooooooooooooo Keith, Rachel and Chris. Finally, intelligence is on tv again.
Fox….you suck.
Send “Morning Joe” home to FOX where it belongs.
I LOVE Morning Joe!!!!!
Fox is a unfair racist News Channel,and push lies and the truth.All those host over there work off the same talking points sheet.They’re best line,some people say.
I love the Morning Joe show, because it is well rounded and intelligent. I like the Chris, Keith shows as well. In spite of liking Rachel on Air America, I think on her MSNBC show, she comes across too much as an actress or a wanna be comedienne and less a journalist. She tries too hard to make it fun by making too many faces and being too silly, which can become irritating and lose charm with time.