Sunday Night Ratings: NFL, World Series and Desperate Housewives Take the Night

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October 27th, 2008

Scoreboard FOX ABC CBS NBC Uni CW
Total Viewers (million) 16.048 11.60 10.83 3.87 3.345 .72
Rating/Share: Adults 18-49 5.6/14 3.9/10 2.6/7 1.6/4 1.4/4 0.3/1
Rating/Share: Adults 18-34 5.0/14 3.0/8 1.8/5 1.7/5 1.6/4 0.3/1

Please note in the table above, the Fox numbers are only for the 7p-10p portion.

World Series Update (9:42AM PDT) : According to Fox, adjusting for time zones, last night's game four drew 15.479 million over a three hour and three minute duration (8:27p-11:30p EDT). It had a 5.1 rating among 18-49 year olds and a 4.3 rating among 18-34 year olds based on preliminary fast national results.  Additional detail about last night's World Series and this week's ratings via Fox Sports is available here.

As of this writing (9:20am PDT) we have not yet seen the 18-34 data, but when I see it, I will add it in.

the 18-34 data has been added, but please note as with the table above, in the table below for Fox, only 7pm-10pm data is added, but the World Series results for the full game are above in bold...

I'm feeling as blah as NBC's ratings were last night. Somewhere near the end of a blah (unless you're a Philadelphia Phillies fan) World Series game in what, unless there is a major turnaround, is turning into a blah World Series (unless you're a Phillies fan) I fell asleep on the couch. As blah as it was, coupled with NFL overrun, it was still plenty enough for Fox to win the night in terms of viewers and the 18-49 demographic.

Somewhere around 4am my cat walked over my head and woke my up. Having slept for pretty much of eight hours, I was wide awake so I watched last night's season two finale of Mad Men. I found it mostly...BLAH. Plus for the first time in two plus weeks I am experiencing a typical San Francisco morning. Only for the first two plus weeks the typical morning where in the idyllic suburban surroundings I now find myself in involved the sun. This morning we're completely socked in. Blah.

On top of all this I have to go grovel with the California Division of Motor Vehicles. So yeah...blah.

As has been stated elsewhere the World Series ratings are definitely on track for record lows. But these numbers aren't time zone adjusted. When I see the full time zone adjusted data for the whole game, I'll add a link to it here.

Things probably won't be quite as bad for NBC as last night was once Sunday Night Football is over with. I'm not surprised that the combination of Football Night in America, the movie rerun The 40 Year Old Virgin and a repeat of The Office didn't didn't perform well and you have to figure NBC can't be surprised either, so that effectively seems like a towel toss on NBC's part.

DH gained a little ground over last week, but didn't see a spike due to the lack of Sunday Night Football though the . Brothers & Sisters was actually down a little bit vs. last week's overnights. It's hard to compare CBS to last week's overnights because last week it had football overrun that pushed the schedule back a bit. It seems like some of the SNF viewers filled the void with the World Series, while others must have hopped over to cable.

However blah I'm feeling, it isn't CW Sunday night style BLAH! Our understanding is that Media Rights Capital is on the hook for 13 episodes of the Sunday night shows. It's hard to imagine the experiment going on any longer than that...

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX Football Overrun Giants/ Steelers 21.99 7.9/23 7.0/23
CBS 60 Minutes 12.52 2.3/6 1.3/4
ABC America's Funniest Home Videos 8.53 2.5/7 1.8/6
UNI Futbol Mexicano: America vs. Guadalajara 2.94 1.3/4 1.5/5
NBC Football Night in America 2.56 0.8/2 0.7/2
CW In Harms Way 0.64 0.3/1 0.3/1
7:30 FOX The OT 15.94 5.9/16 5.3/17
8:00 FOX World Series Rays/Phillies Pregame/Game 14.95 5.0/12 4.4/12
ABC Extreme Makeover: Home Edition 12.15 3.9/10 2.7/7
CBS The Amazing Race 9.71 3.0/7 2.3/6
NBC Movie: 40 Year Old Virgin 4.29 1.7/4 1.8/5
UNI Futbol Mexicano: America vs. Guadalajara 3.44 1.5/4 1.7/5
CW Valentine 0.85 0.3/1 0.4/1
9:00 ABC Desperate Housewives 15.21 5.7/13 4.7/12
FOX World Series Rays/Phillies 14.23 4.9/11 4.2/11
CBS Cold Case 12.00 2.8/6 1.9/5
NBC Movie: 40 Year Old Virgin 4.69 2.1/5 2.3/6
UNI Show de los Seunos 3.62 1.5/3 1.6/4
CW Easy Money 0.67 0.2/1 0.3/1
10:00 ABC Brothers & Sisters 10.11 3.6/9 2.9/8
CBS The Unit 9.10 2.5/6 1.6/4
NBC Movie: 40 Year Old Virgin 4.68 2.0/5 2.1/6
UNI Show de los Seunos 3.75 1.5/4 1.6/4
10:30 NBC The Office (R) 3.24 1.4/4 1.7/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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