World Series Game 4 Draws 15.5 Million; Series Down 25% Vs. Last Year Through Four Games

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October 27th, 2008

Via Fox Sports Press Release:


Phillies Victory Should Propel FOX to Highest-Rated

Sunday Night Since Super Bowl XLII

Philadelphia - Game 4 of the 2008 World Series recorded a series-high 9.3/15 household rating/share, with an average audience of 15.5 million viewers, last night on FOX, and is projected to deliver the network its highest-rated, most watched Sunday night since Super Bowl XLII last February, according to figures released today by Nielsen Media Research.

- Last night's game was down just -11% in rating (vs. 10.4/18) and -4% in average audience when compared to the last non-decisive World Series Game 4, which was played in 2006 (Cardinals-Tigers). Ratings were in fact up among Men 18-34 (+4%) and Adults 18-34 (+2%) and flat among Adults 18-49. Game 4 rated -26% lower than last year's Game 4 (12.6/21, 20.9 million), which spiked as the Red Sox completed a four-game sweep of Colorado.

- While a national 7-11pm prime time average for FOX is not available, ratings for FOX from 8-11pm averaged a 5.6/15 among A18-49 and 16.1 million total viewers, both well ahead of second-place ABC (3.9/10 and 11.6 million respectively from 7-11pm). FOX's figures will only improve when the 7-8pm hour, most of which is a very strong NFL overrun, is factored in.

- The first four games of the 2008 World Series have averaged an 8.0/14 nationally (13.0 million viewers), down -25% from last year's 10.6/18 (17.1 million) for a four-game sweep, and -21% vs. the first four games of 2006 (10.1/17, 15.7 million), however FOX still has a chance to surpass last year on total rating points. Last year's four-game Series cumulatively produced 42.7 national rating points, while this year's has totaled 32.7 points. While most observers focus on average rating, total rating points is a closer reflection of how the World Series contributes to FOX's overall prime time success.

- Philadelphia led all markets for Game 4 and posted a Series-high 39.0/54 as the Phillies closed to within one game of their first World Series championship in 28 years. Tampa Bay/St. Petersburg notched a 27.5/41 to place second. Seattle ranked third (13.4), followed by Charlotte and Orlando (both averaging 13.2), with West Palm Beach sixth (13.0). Other markets posting above average viewership for Game 4 include Minneapolis (11.8), Milwaukee (11.6) Phoenix, Salt Lake City and St. Louis (11.4).


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