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Cable News Ratings for Monday, October 27

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October 28th, 2008

Live + Same Day Cable News Daily Ratings for October 27 2008

P2+ Total Day
FNC – 1,5300 viewers
CNN –983,000 viewers
MSNBC –884,000 viewers
CNBC – 320,000 viewers
HLN – 369,000 viewers

P2+ Prime Time
FNC – 3,342,000 viewers
CNN –1,568,000 viewers
MSNBC--2,241,000 viewers
CNBC –126,000 viewers
HLN – 859,000 viewers

25-54 Total Day
FNC – 429,000 viewers
CNN –340,000 viewers
MSNBC – 375,000 viewers
CNBC –106,000 viewers
HLN- 180,000 viewers

25-54 Prime Time
FNC – 889,000 viewers
CNN – 594,000 viewers
MSNBC – 908,000 viewers
CNBC – 66,000 viewers
HLN – 381,000 viewers

35-64 Total Day
FNC – 755,000 viewers
CNN – 522,000 viewers
MSNBC – 468,000 viewers
CNBC – 175,000 viewers
HLN – 204,000 viewers

35-64 Prime Time
FNC – 1,562,000 viewers
CNN – 847,000 viewers
MSNBC –1,214,000 viewers
CNBC –73,000 viewers
HLN --465,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,191,000 viewers (402,000) (759,000)
American Morning-697,000 viewers (254,000) (388,000)
Morning Joe- 550,000 viewers (259,000) (286,000)
Squawk Box- 265,000 viewers (94,000) (149,000)
Morning Express w/ Meade- 212,000 viewers (124,000) (152,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,124,000 viewers (474,000) (1,044,000)
Situation Room- 1,407,000 viewers (408,000) (649,000)
Race/White House w/d Gregory- 1,105,000 viewers (399,000) (533,000)
Mad Money– 355,000 viewers (126,000) (225,000)
Prime News-322,000 viewers (157,000) (175,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,355,000 viewers (585,000) (1,169,000)
Lou Dobbs– 1,309, 000 viewers (421,000) (654,000)
Hardball w/Chris Matthews—1,742,000 viewers (676,000) (901,000)
**Is Your Money Safe (7PM-9PM)—227,000 viewers (101,000) (126,000)
Issues– 353,000 viewers (180,000) (163,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—3,827,000 viewers (938,000) (1,766,000)
Campbell Brown—1,407,000 viewers (560,000) (827,000)
Countdown w/Keith Olbermann– 2,667,000 viewers (1,081,000) (1,444,000)
Nancy Grace –1,388,000 viewers (609,000) (736,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,229,000 viewers (899,000) (1,496,000)
Larry King Live--1,426,000 viewers (517,000) (695,000)
Rachel Maddow Show—2,479,000 viewers (964,000) (1,364,000)
On the Money—a scratch with 114,000 viewers (54,000) (72,000)
Lou Dobbs- 517,000 viewers (167,000) (246,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,970,000 viewers (829,000) (1,423,000)
Anderson Cooper 360 –1,872,000 viewers (705,000) (1,018,000)
Countdown w/Keith Olbermann--1,575,000 viewers (678,000) (835,000)
Big Idea w/Donny Deutsch—a scratch with 102,000 viewers (64,000) (59,000)
Nancy Grace –743,000 viewers (399,000) (450,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--1,961,000 viewers (642,000) (990,000)
Anderson Cooper 360—1,094,000 viewers (431,000) (616,000)
Rachel Maddow Show—950,000 viewers (463,000) (530,000)
Mad Money-185,000 viewers (99,000) (114,000)
Showbiz Tonight– 416,000 viewers (217,000) (206,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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