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Cable News Ratings for Saturday/Sunday, October 25-26

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October 28th, 2008

Live + Same Day Weekend Ratings
Cable News Ratings October 25, 2008

P2+ Total Day
FNC – 1,067,000 viewers
CNN –960,000 viewers
MSNBC – 551,000 viewers
CNBC – 269,000 viewers
HLN – 315,000 viewers

P2+ Prime Time
FNC –1,734,000 viewers
CNN – 1,347,000 viewers
MSNBC – 731,000 viewers
CNBC – 281,000 viewers
HLN – 321,000 viewers

25-54 Total Day
FNC – 295,000 viewers
CNN – 375,000 viewers
MSNBC – 257,000 viewers
CNBC – 123,000 viewers
HLN – 141,000 viewers

25-54 Prime Time
FNC – 349,000 viewers
CNN – 529,000 viewers
MSNBC – 401,000 viewers
CNBC – 113,000 viewers
HLN – 114,000 viewers

35-64 Total Day
FNC – 520,000 viewers
CNN – 506,000 viewers
MSNBC – 270,000 viewers
CNBC – 152,000 viewers
HLN – 169,000 viewers

35-64 Prime Time
FNC – 670,000 viewers
CNN – 705,000 viewers
MSNBC – 398,000 viewers
CNBC – 174,000 viewers
HLN – 123,000 viewers

Cable News Ratings for October 26, 2008
P2+ Total Day
FNC – 1,080,000 viewers
CNN – 802,000 viewers
MSNBC – 460,000 viewers
CNBC –a scratch w/102,000 viewers
HLN – 252,000 viewers

P2+ Prime Time
FNC – 2,183,000 viewers
CNN – 1,043,000 viewers
MSNBC – 644,000 viewers
CNBC- a scratch w/91,000 viewers
HLN – 382,000 viewers

25-54 Total Day
FNC – 311,000 viewers
CNN – 302,000 viewers
MSNBC –200,000 viewers
CNBC – 57,000 viewers
HLN – 115,000 viewers

25-54 Prime Time
FNC – 514,000 viewers
CNN – 359,000 viewers
MSNBC – 291,000 viewers
CNBC –a scratch w/33,000 viewers
HLN – 141,000 viewers

35-64 Total Day
FNC – 534,000 viewers
CNN – 414,000 viewers
MSNBC – 241,000 viewers
CNBC – a scratch w/45,000 viewers
HLN – 146,000 viewers

35-64 Prime Time
FNC – 936,000 viewers
CNN – 513,000 viewers
MSNBC – 367,000 viewers
CNBC –a scratch w/45,000 viewers
HLN – 192,000 viewers

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC:        95.13 million HHs
FNC:           94.55 million HHs
MSNBC:      91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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