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CBS STREAKS TO ITS FOURTH CONSECUTIVE WEEKLY VICTORY

Categories: '

Written By

October 28th, 2008

via CBS press release:

"CSI" is the Number One Program

"NCIS" (#3), Freshman Hit "The Mentalist" (#7), "Criminal Minds" (#8) and "Two and a Half Men" (#10) Also in Top 10

CBS Posts Year-to-Year Gains in Viewers and Maintains Year-Ago Demos

"Ghost Whisperer" Delivers its Largest Audience Since 2006

CBS won its fourth consecutive week of the season in viewers, placed second in adults 18-49 (tie) opposite World Series-driven FOX and was the only network to maintain or improve year ago deliveries in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 26, week five of the 2008-2009 television season.

CSI was the week's top program in viewers and adults 25-54 as CBS had 5 of the Top 10 programs including NCIS (#3), THE Mentalist (#7), Criminal Minds (#8) and Two and a Half Men (#10). NCIS has now finished in the top five in all five weeks of the season while freshman hit THE Mentalist has placed in the top 10 for its fourth consecutive broadcast.

For the week in viewers: CBS (11.35m), FOX (10.88m), ABC (9.96m) and NBC (6.10m). Season-to-date, CBS is first in viewers (11.65m), ahead of ABC (10.39m), FOX (8.30m) and NBC (7.59m).

For the week in households: CBS (7.2/12), FOX (6.7/11), ABC (6.4/10) and NBC (3.9/06). In households, season-to-date: CBS (7.4/12), ABC (6.7/11), FOX (5.1/08) and NBC (4.8/08).

For the week in key demographics: CBS was second behind baseball driven FOX in adults 25-54 (3.9/10) and tied for second in adults 18-49 (3.0/08, with ABC). Compared to the same week last year, CBS was up +2% in viewers and even in households, adults 25-54 and adults 18-49. Season-to-date, CBS is first in both adults 25-54 and adults 18-49.

CBS Weekly Highlights:

-- On Monday, CBS was first in adults 25-54 (4.7/11), adults 18-49 (3.9/10), second in households (7.4/11) and viewers (11.72m). CBS has placed first in both adults 25-54 and adults 18-49 for five consecutive Mondays.

The Big Bang Theory was tied for first in adults 18-34 (2.5/07, with ABC), second in households (5.8/09), viewers (9.33m), adults 25-54 (4.1/10) and adults 18-49 (3.5/09).

? How I Met Your Mother was first in adults 18-34 (3.1/08), second in households (5.8/09), viewers (9.45m), adults 25-54 (4.5/10) and adults 18-49 (4.0/10).

? Two and a Half Men was first in adults 25-54 (6.2/13), adults 18-49 (5.1/12), second in both households (8.9/13) and viewers (14.63m).

? WORST WEEK was first against the time period's programs in viewers (9.88m), second in households (6.3/09), adults 25-54 (3.9/08) and adults 18-49 (3.2/07). For the second consecutive week, WORST WEEK topped "Samantha Who?" in both adults 25-54 (vs. 3.4/07, +15%) and adults 18-49 (vs. 2.7/06, +19%) and for the first time this season topped "Samantha Who?" in viewers (vs. 9.64m, +2%).

? CSI: MIAMI was first in households (8.9/15), viewers (13.51m), adults 25-54 (4.8/12) and adults 18-49 (3.8/10).

-- On Tuesday, CBS was first in households (9.3/15), viewers (14.71m), second in adults 25-54 (4.5/11) and adults 18-49 (3.2/09). CBS has won all five Tuesdays this season in viewers.

? NCIS won its time period in households (10.7/17), viewers (17.23m), finished second in adults 25-54 (5.1/13) and adults 18-49 (3.6/10).

? THE Mentalist was tied for first in adults 25-54 (4.8/11, with ABC), second in households (9.6/14), viewers (15.28m) and delivered a 3.4/09 in adults 18-49. THE MENTALIST has finished first in its time slot in adults 25-54 for three consecutive broadcasts. Compared to the last week, THE MENTALIST was up +2% in both households (from 9.4/14) and adults 25-54 (from 4.7/11), even in adults 18-49 and added +340,000 viewers (from 14.94m, +2%).

? WITHOUT A TRACE won its time period in households (7.7/13), viewers (11.63m), finished second in adults 25-54 (3.7/09) and adults 18-49 (2.6/07). Compared to the last episode, WITHOUT A TRACE was up +5% in households (from 7.3/12), +9% in adults 25-54 (from 3.4/09), +4% in adults 18-49 (from 2.5/07) and added +580,000 viewers (from 11.05m, +5%).

-- CBS was second Wednesday behind the World Series Game #1 on FOX in households (7.9/13), viewers (12.35m), adults 25-54 (4.6/11) and adults 18-49 (3.5/09).

? THE NEW ADVENTURES OF OLD CHRISTINE was second behind FOX's World Series coverage in households (5.1/08), viewers (7.76m), adults 25-54 (3.1/08) and adults 18-49 (2.4/07). THE NEW ADVENTURES OF OLD CHRISTINE posted season highs in viewers, adults 25-54 and adults 18-49. Compared to last week, THE NEW ADVENTURES OF OLD CHRISTINE was up +11% in adults 25-54 (from 2.8/08), +9% in adults 18-49 (from 2.2/06), added +150,000 viewers (from 7.61m, +2%) and matched last week's household delivery.

? GARY UNMARRIED was second in households (5.0/08), viewers (7.56m), adults 25-54 (3.2/08) and adults 18-49 (2.5/07). GARY UNMARRIED built on its lead in by +3% in adults 25-54 and +4% in adults 18-49. GARY UNMARRIED posted series highs in viewers, adults 25-54 and adults 18-49. Compared to last week, GARY UNMARRIED was up +7% in adults 25-54 (from 3.0/07), +9% adults 18-49 (from 2.3/06), added +30,000 viewers (from 7.53m) and matched last week's household delivery.

? Criminal Minds was first in households (9.5/14), viewers (15.01m), adults 25-54 (5.5/13) and was second behind FOX's World Series coverage in adults 18-49 (4.1/10).

-- On Thursday, CBS was first in households (9.1/14), viewers (14.97m), adults 25-54 (5.6/13) and adults 18-49 (4.3/11). This is CBS's third consecutive Thursday night win in these measures.

? SURVIVOR: GABON was first in households (7.8/12), viewers (13.31m), adults 25-54 (5.4/13) and adults 18-49 (4.4/12). This is SURVIVOR's largest audience since February 7, 2008 (premiere of SURVIVOR: MICRONESIA). Compared to last week's episode, SURVIVOR: GABON was up +4% in adults 25-54 (from 5.2/13), +5% in adults 18-49 (from 4.2/12), even in households and added +500,000 viewers (from 12.81m, +4%).

? CSI: CRIME SCENE INVESTIGATION won its time period for the third consecutive week in households (11.7/17), viewers (19.49m) and adults 25-54 (7.1/16). CSI was first adults 18-49 (5.5/13) for the second time in three weeks. Compared to last week, CSI was up +6% in adults 18-49 (from 5.2/13), even in adults 25-54 and added +210,000 viewers (from 19.28m, +1%). CSI was the night's top program in households, viewers and adults 25-54 for the third consecutive week, first in adults 18-49 for the second time in three weeks.

? ELEVENTH HOUR was second behind FOX's World Series coverage in households (7.8/13), viewers (11.85m), adults 25-54 (4.1/10) and third in adults (3.1/08, -0.1 behind NBC). ELEVENTH HOUR has improved its competitive position against "ER" for the second consecutive week with adults 18-49. On Oct.9th, ELEVENTH HOUR trailed "ER" by -0.7; Oct. 16th ELEVENTH HOUR trailed "ER" by -0.4. Last night, the difference was just -0.1.

-- On Friday, CBS was first in households (5.3/09), viewers (8.27m), adults 25-54 (3.0/08) and adults 18-49 (2.1/07). This is CBS's fourth straight Friday win in households, viewers, adults 25-54 and adults 18-49.

? GHOST WHISPERER was first in households (6.3/11), viewers (10.14m), adults 25-54 (3.7/11) and adults 18-49 (2.6/09). This is GHOST WHISPERER's largest audience since Feb. 16, 2006, best adults 25-54 performance since Jan. 11,2008.

? NUMB3RS won its time period in households (6.0/11), viewers (9.33m), adults 25-54 (3.2/09) and adults 18-49 (2.3/07). This is NUMB3RS best delivery in households, viewers and adults 18-49 since May 16, 2008 (season finale), in adults 25-54 since May 2, 2008. NUMB3RS was up +5% in households (from 5.7/10), +10% in both adults 25-54 (from 2.9/08) and adults 18-49 (from 2.1/07) while adding +650,000 viewers (from 8.68m, +8%).

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 19.49m viewers), #3 NCIS (17.23m), #7 THE MENTALIST (15.28m), #8 Criminal Minds (15.01m), #10 Two and a Half Men (14.63m), #12 CSI: NY (14.39m), #13 CSI MIAMI (13.51m), #14 SURVIVOR: GABON (13.31m), #18 60 Minutes (12.82m), #21 COLD CASE (11.97m), #22 ELEVENTH HOUR (11.85m), #23 WITHOUT A TRACE (11.63m), #25 GHOST WHISPERER (10.14m), #26 WORST WEEK (9.88m) and #30 THE Amazing Race (9.70m).

Prime averages are based on the following hours of rated broadcasts in Week #05:

CBS: 22 hours

NBC: 21.5 hours

ABC: 22 hours

FOX: 19 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #05 of 2008-09 Season (ending: 10/26/08)

2008-09 2007-08

HOUSEHOLDS

Rtg Sh Rtg Sh Chg

CBS 7.2 12 7.2 12 n.c.

NBC 3.9 6 4.4 7 -11%

ABC 6.4 10 7.4 12 -14%

FOX 6.7 11 8.6 14 -22%

VIEWERS

(000) (000) Chg

CBS 11,351 11,179 +2%

NBC 6,098 6,989 -13%

ABC 9,958 11,186 -11%

FOX 10,875 13,781 -21%

A25-54

Rtg Sh Rtg Sh Chg

CBS 3.9 10 3.9 10 n.c.

NBC 2.5 6 2.9 7 -14%

ABC 3.6 9 4.3 11 -16%

FOX 4.2 11 5.2 13 -19%

A18-49

Rtg Sh Rtg Sh Chg

CBS 3.0 8 3.0 8 n.c.

NBC 2.2 6 2.6 7 -15%

ABC 3.0 8 3.7 10 -19%

FOX 3.6 10 4.6 13 -22%

A18-34

Rtg Sh Rtg Sh Chg

CBS 1.9 6 2.0 6 -5%

NBC 2.0 6 2.4 7 -17%

ABC 2.4 7 2.9 9 -17%

FOX 3.1 10 3.9 12 -21%

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/22/08-10/26/08)

2008-09 2007-08

HOUSEHOLDS

Rtg Sh Rtg Sh Chg

CBS 7.4 12 7.8 13 -5%

NBC 4.8 8 5.7 9 -16%

ABC 6.7 11 7.7 12 -13%

FOX 5.1 8 6.2 10 -18%

VIEWERS

(000) (000) Chg

CBS 11,647 12,209 -5%

NBC 7,590 9,020 -16%

ABC 10,387 11,679 -11%

FOX 8,302 10,018 -17%

A25-54

Rtg Sh Rtg Sh Chg

CBS 4.2 10 4.5 11 -7%

NBC 3.2 8 3.9 10 -18%

ABC 3.8 9 4.6 11 -17%

FOX 3.4 8 3.9 10 -13%

A18-49

Rtg Sh Rtg Sh Chg

CBS 3.3 9 3.5 10 -6%

NBC 2.9 8 3.5 9 -17%

ABC 3.2 9 3.9 11 -18%

FOX 3.0 8 3.6 10 -17%

A18-34

Rtg Sh Rtg Sh Chg

CBS 2.1 6 2.5 7 -16%

NBC 2.6 8 3.1 9 -16%

ABC 2.6 8 3.2 9 -19%

FOX 2.8 8 3.3 10 -15%

National Nielsen Rank for Demographic: PER2+ for 10/20/2008 - 10/26/2008

Persons 2+ (000)

1. CSI CBS 19492

2. Dancing with the Stars ABC 18497

3. NCIS CBS 17226

4. Dancing with the Stars Results ABC 16350

5. Desperate Housewives ABC 15953

6. FOX World Series Game 4 Phillies vs Rays (S) FOX 15479

7. THE MENTALIST CBS 15282

8. CRIMINAL MINDS CBS 15012

9. FOX World Series Game 1 Phillies vs Rays (S) FOX 14634

10. TWO AND A HALF MEN CBS 14630

11. Grey’s Anatomy -Thursday 9PM ABC 14451

12. CSI: NY CBS 14390

13. CSI: MIAMI CBS 13505

14. SURVIVOR: GABON CBS 13309

15. The OT FOX 13277

16. House FOX 13085

17. FOX World Series Game 4-Pre Phillies vs Rays (S) FOX 13059

18. 60 Minutes CBS 12816

19. FOX World Series Game 2 Phillies vs Rays (S) FOX 12777

20. Extreme Makeover: Home Edition-8PM ABC 12257

National Nielsen Rank for Demographic: A2554 for 10/20/2008 - 10/26/2008

Adults 25-54 Rating

1. CSI CBS 7.1

2. Desperate Housewives ABC 6.8

3. TWO AND A HALF MEN CBS 6.2

4. Grey's Anatomy-Thursday 9PM ABC 6.0

4. House FOX 6.0

6. FOX World Series Game 4 Phillies vs Rays (S) FOX 5.7

7. FOX World Series Game 1 Phillies vs Rays (S) FOX 5.5

7. The OT FOX 5.5

7. CRIMINAL MINDS CBS 5.5

10. SURVIVOR: GABON CBS 5.4

11. Dancing with the Stars ABC 5.3

12. CSI: NY CBS 5.2

(More)

CBS Television…8

13. NCIS CBS 5.1

14. FOX World Series Game 4-Pre Phillies vs Rays (S) FOX 4.9

15. CSI: MIAMI CBS 4.8

15. THE MENTALIST CBS 4.8

15. Dancing with the Stars Results ABC 4.8

15. Extreme Makeover: Home Edition-8PM ABC 4.8

19. FOX World Series Game 2 Phillies vs Rays (S) FOX 4.7

20. How I Met Your Mother CBS 4.5

National Nielsen Rank for Demographic: A1849 for 10/20/2008 - 10/26/2008

Adults 18-49 Rating

1. Desperate Housewives ABC 5.8

2. House FOX 5.6

3. CSI CBS 5.5

4. Grey's Anatomy-Thursday 9PM ABC 5.4

5. TWO AND A HALF MEN CBS 5.1

5. FOX World Series Game 4 Phillies vs Rays (S) FOX 5.1

7. The OT FOX 5.0

8. FOX World Series Game 1 Phillies vs Rays (S) FOX 4.8

9. FOX World Series Game 4-Pre Phillies vs Rays (S) FOX 4.4

9. SURVIVOR: GABON CBS 4.4

11. Office NBC 4.2

12. CRIMINAL MINDS CBS 4.1

12. Dancing With The Stars ABC 4.1

14. FOX World Series Game 2 Phillies vs Rays (S) FOX 4.0

14. SNL: Weekend Update 10/23 (S) NBC 4.0

14. How I Met Your Mother CBS 4.0

17. Heroes NBC 3.9

17. Extreme Makeover: Home Edition-8PM ABC 3.9

17. Fringe FOX 3.9

17. CSI: NY CBS 3.9

 
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