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Grey's Anatomy Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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October 28th, 2008

For the week of October 6-12, ABC's female 18-49 power Grey's Anatomy had the largest audience via DVR viewing with 4.058 million viewers via DVRs. CBS's CSI was second with a DVR viewing audience of 3.598 million. Rounding out the top ten for the largest DVR audiences were Heroes, Office, Desperate Housewives, Criminal Minds, NCIS, Survivor:Gabon, Bones, and Two and a Half Men.

Yet again, the CW's 90210 had the top show for percentage increase over their Live audience increasing 43.4% in Live+7 viewing, it's top level of the season. Rounding out the top 10 for largest % increase via DVR viewing were Heroes, Office, Grey's Anatomy, Terminator: Sarah Connor Chronicles, Lipstick Jungle, America's Top Model, Life, Prison Break and Chuck.

Although we know now that DVR viewing past the airdate is entirely meaningless to the show's advertising revenue and likely its ultimate success, we like seeing the trends regardless.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 GREY'S ANATOMY ABC 17,217 13,159 4,058 30.8%
2 CSI CBS 25,450 21,852 3,598 16.5%
3 HEROES NBC 10,038 7,148 2,890 40.4%
4 OFFICE NBC 10,493 7,745 2,748 35.5%
5 Desperate Housewives ABC 16,766 14,074 2,692 19.1%
6 Criminal Minds CBS 17,675 15,347 2,328 15.2%
7 NCIS CBS 17,487 15,230 2,257 14.8%
8 SURVIVOR: GABON CBS 14,081 11,853 2,228 18.8%
9 BONES FOX 11,712 9,580 2,132 22.3%
10 Two and a Half Men CBS 15,131 13,079 2,052 15.7%
11 CSI: MIAMI CBS 15,359 13,327 2,032 15.2%
12 Private Practice ABC 8,550 6,753 1,797 26.6%
13 SNL:WEEKEND UPDATE 10/9 NBC 11,532 9,784 1,748 17.9%
14 LIFE ON MARS ABC 12,619 10,881 1,738 16.0%
15 GHOST WHISPERER CBS 10,696 9,013 1,683 18.7%
16 Amazing Race 13 CBS 9,632 7,962 1,670 21.0%
17 E.R. NBC 10,553 8,886 1,667 18.8%
18 THE UNIT CBS 10,121 8,475 1,646 19.4%
19 CSI: NY CBS 17,078 15,458 1,620 10.5%
20 Dancing with the Stars ABC 19,209 17,638 1,571 8.9%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW 3,741 2,608 1,133 43.4%
2 HEROES NBC 10,038 7,148 2,890 40.4%
3 OFFICE NBC 10,493 7,745 2,748 35.5%
4 GREY'S ANATOMY ABC 17,217 13,159 4,058 30.8%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX 6,516 5,015 1,501 29.9%
6 LIPSTICK JUNGLE NBC 5,667 4,413 1,254 28.4%
7 AMERICA'S Top Model CW 4,380 3,415 965 28.3%
8 LIFE NBC 5,952 4,674 1,278 27.3%
9 PRISON BREAK FOX 6,142 4,841 1,301 26.9%
10 CHUCK NBC 6,720 5,298 1,422 26.8%
11 Private Practice ABC 8,550 6,753 1,797 26.6%
12 Supernatural CW 3,604 2,871 733 25.5%
13 Smallville CW 4,706 3,752 954 25.4%
14 PUSHING DAISIES ABC 6,141 4,962 1,179 23.8%
15 LIFE 10/6 NBC 6,500 5,258 1,242 23.6%
16 PRIVILEGED CW 2,597 2,124 473 22.3%
17 BONES FOX 11,712 9,580 2,132 22.3%
18 DIRTY SEXY MONEY ABC 6,735 5,515 1,220 22.1%
19 Amazing Race CBS 9,632 7,962 1,670 21.0%
20 NUMB3RS CBS 9,168 7,640 1,528 20.0%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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