Monday Ratings: Dancing With the Stars Beats Rainy World Series

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October 28th, 2008

Scoreboard ABC FOX CBS NBC Uni CW
Total Viewers (million) 14.34 11.10 9.41 6.62 4.52 3.08
Rating/Share: Adults 18-49 3.4/8 3.4 3.1/8 2.9/7 1.9/4 1.6/4
Rating/Share: Adults 18-34 2.1/6 2.9 2.1/5 2.8/7 2.0/5 2.4/6

Additional ratings data about Wednesday night's game five of the World Series from Fox is available here.

First a HUGE disclaimer. ALL the numbers listed here for FOX are almost assuredly wrong, and when I get the better data from Fox, I will try to update with all the correct data (and not just the 8pm-10pm piece). Please also note that last night's World Series game was suspended due to rain in the bottom of the sixth inning with the game tied 2-2. Weather permitting, the game will resume tonight (8:30pm-ish) where it left off in the bottom of the sixth inning with the Philadelphia Phillies batting and the Tampa Bay Rays trying to claw their way back to Tampa. This means the regularly scheduled airing of House and Fringe will not air tonight. Update (9:44am PDT): "Mikey" in the comments says the game will not be resumed tonight and an announcement is coming shortly. I have reasons to trust his sources and will update when I see the announcement....

Update 2: 10:01am. I have updated the Fox numbers in the table above to represent the full, time-adjusted programming from 8:00pm-10:47pm. I did not have share numbers for the demos via those updates. But with that update, Fox ties for the 18-49 demo and wins the 18-34 demo.

Update 3, 10:25am PDT: MLB.com reports that Game 5 will, weather allowing, resume Wednesday night at 8:37pm EDT. House fans rejoice! Fringe fans, the regularly scheduled episode was already going to be a rerun...

Ok, lots of blah blah disclaiming. Another Monday of mixed leadership with ABC having the most viewers on the backs (or heels, as it were) of Dancing With the Stars, and because CBS was in repeats, ABC also had the best 18-49 demographic numbers. Depending on what the real numbers for Fox look like, NBC may have narrowly won the 18-34 demographic (largely on the strength of a waning Heroes still dominating among 18-34 year olds).

CBS, up against the World Series opted for a night of reruns. I am not sure what CBS can really make of a rerun of Gary Unmarried airing in Worst Week's slot. But CBS can make out of it at least this: "Damn, our Monday night reruns performed well." Relative to the other shows, Gary Unmarried performed similarly to Worst Week. Last Week Worst Week had the worst 18-49 and 18-34 demo numbers of the night, and this week Gary Unmarried did. It seems that unless they move Old Christine back to that spot, or wait for Rules of Engagement to run there, that slot is the week link. As it was, Samantha Who? barely beat the Gary Unmarried rerun in the 18-49 demo even facing a repeat. With new episodes, Worst Week had been winning the demo vs. Samantha.

NBC programming "guru" Ben Silverman may see himself as a rock star, but so far under his tenure (he took the post in the spring of 2007) his shows aren't doing so well. He must be greatly disappointed in the numbers for My Own Worst Enemy and I'd guess he's trying to figure out how to give it another shot before scrapping it completely. The best performing show Silverman's added to the lineup since taking over programming seems to be Chuck. Yes, that Chuck. I love Chuck, but you can see the numbers. They aren't as bad as My Own Worst Enemy's numbers, but they are not exactly rock starish.

The CW again claimed Monday night victory with young women. Additional details besides those below for Gossip Girl and One Tree Hill are available here via The CW.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing With The Stars 18.02 4.0/10 2.5/7
FOX World Series Game 5 (Pregame/Game) 8.47 2.6/7 2.3/6
CBS The Big Bang Theory (R) 8.00 3.1/8 2.1/6
NBC Chuck 6.48 2.5/6 2.2/6
UNI Cuidado con el Angel 4.87 2.0/5 2.3/6
CW Gossip Girl 3.02 1.6/4 2.2/6
8:30 CBS How I Met Your Mother (R) 7.33 3.0/7 2.3/6
9:00 ABC Dancing With The Stars 20.34 4.6/11 2.7/7
CBS Two and a Half Men (R) 11.72 3.8/9 2.4/6
FOX World Series Game 5 Phillies/Rays 11.57 3.6/8 3.1/10
NBC Heroes 8.15 3.9/9 4.2/10
UNI Fuego en la Sangre 5.13 2.1/5 2.3/6
CW One Tree Hill 3.14 1.7/4 2.5/6
9:30 ABC Samantha Who? 11.45 3.0/7 2.1/5
CBS Gary Unmarried (R) 8.59 2.9/7 1.7/4
10:00 CBS CSI: Miami (R) 10.41 3.0/7 1.9/5
ABC Boston Legal 9.10 2.3/6 1.4/4
NBC My Own Worst Enemy 5.25 2.3/6 2.1/5
UNI Cristina 3.57 1.5/4 1.5/4

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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