"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" IS THE NO. 1 NETWORK EVENING NEWSCAST

Categories: Evening News TV Ratings,Network TV Press Releases

Written By

October 28th, 2008

Via NBCU press release:

NEW YORK – October 28, 2008 – According to Nielsen Media Research data, "NBC Nightly News with Brian Williams" was the most-watched network evening newscast, winning the week of October 20-26. During the week, the Williams-led newscast averaged 8.410 million total viewers, +338,000 more than ABC "World News'" 8.072 million, and a whopping +2.228 million more than CBS "Evening News'" 6.182 million.

The NBC broadcast posted its best total viewer delivery since the week of August 18, 2008 and its best advantage over ABC and CBS since the week of September 1, 2008. Season-to-date, "Nightly" leads ABC by +120K viewers.

Among the key demographic adults 25-54, "Nightly News" delivered a 2.1 rating, ahead of ABC's 2.0 and CBS' 1.6 rating. Among A25-54 (000), "Nightly" topped ABC by +69,000 viewers. Season-to-date, "Nightly" leads World News by +52K A25-54 viewers.

In homes, the broadcast was also No. 1 during the week, posting a 5.6 rating and a 11 share, compared to second place ABC's 5.5/11, and third place CBS' 4.2/8.

On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 2.7 million online streams for the week ending October 25, 2008.

 
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