Live + Same Day Cable News Daily Ratings for October 28 2008
P2+ Total Day
FNC – 1,640,000 viewers
CNN –967,000 viewers
MSNBC –883,000 viewers
CNBC – 334,000 viewers
HLN – 354,000 viewers
P2+ Prime Time
FNC – 3,832,000 viewers
CNN –1,664,000 viewers
MSNBC--2,362,000 viewers
CNBC –186,000 viewers
HLN – 828,000 viewers
25-54 Total Day
FNC – 473,000 viewers
CNN –349,000 viewers
MSNBC – 364,000 viewers
CNBC –98,000 viewers
HLN- 168,000 viewers
25-54 Prime Time
FNC – 1,061,000 viewers
CNN – 641,000 viewers
MSNBC – 971,000 viewers
CNBC – 87,000 viewers
HLN – 341,000 viewers
35-64 Total Day
FNC – 820,000 viewers
CNN – 514,000 viewers
MSNBC – 466,000 viewers
CNBC – 170,000 viewers
HLN – 204,000 viewers
35-64 Prime Time
FNC – 1,819,000 viewers
CNN – 853,000 viewers
MSNBC –1,284,000 viewers
CNBC –104,000 viewers
HLN --425,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,369,000 viewers (451,000) (817,000)
American Morning-750,000 viewers (264,000) (429,000)
Morning Joe- 588,000 viewers (238,000) (295,000)
Squawk Box- 247,000 viewers (80,000) (161,000)
Morning Express w/ Meade- 245,000 viewers (119,000) (165,000)
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,305,000 viewers (478,000) (1,076,000)
Situation Room- 1,233,000 viewers (422,000) (627,000)
Race/White House w/d Gregory- 974,000 viewers (335,000) (494,000)
Mad Money– 434,000 viewers (125,000) (234,000)
Prime News-385,000 viewers (179,000) (234,000)
7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,545,000 viewers (611,000) (1,257,000)
Lou Dobbs– 1,400, 000 viewers (505,000) (780,000)
Hardball w/Chris Matthews—1,634,000 viewers (529,000) (915,000)
**Is Your Money Safe (7PM-9PM)—305,000 viewers (111,000) (162,000)
Issues– 356,000 viewers (134,000) (201,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—4,419,000 viewers (1,113,000) (1,988,000)
Campbell Brown—1,330,000 viewers (468,000) (651,000)
Countdown w/Keith Olbermann– 2,787,000 viewers (1,129,000) (1,511,000)
Nancy Grace –1,303,000 viewers (498,000) (596,000)
9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,977,000 viewers (1,149,000) (1,911,000)
Larry King Live--1,673,000 viewers (611,000) (809,000)
Rachel Maddow Show—2,513,000 viewers (1,058,000) (1,364,000)
On the Money—a scratch with 120,000 viewers (66,000) (76,000)
Lou Dobbs- 489,000 viewers (210,000) (284,000)
10 PM P2+ (25-54) (35-64)
On the Record w/Greta —3,089,000 viewers (923,000) (1,547,000)
Anderson Cooper 360 –1,985,000 viewers (843,000) (1,098,000)
Countdown w/Keith Olbermann--1,786,000 viewers (726,000) (976,000)
Big Idea w/Donny Deutsch—171,000 viewers (93,000) (94,000)
Nancy Grace –737,000 viewers (331,000) (411,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,056,000 viewers (693,000) (1,107,000)
Anderson Cooper 360—1,214,000 viewers (599,000) (699,000)
Rachel Maddow Show—907,000 viewers (408,000) (515,000)
Mad Money-164,000 viewers (94,000) (108,000)
Showbiz Tonight– 541,000 viewers (262,000) (314,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
Oh, oh, again K.O. beats B.O. in the demo
Wow Olbermann destroys O’Reilly in the key demo once again!! Also nice viewer uptick in general for MSNBC. That makes it 3 nights in a row. Correct me if I am wrong. Are we seeing a long term trend starting to build here??
Also it was probably one of the best veiwer nights O’Reilly has ever had and Olbermann beats him in the key demo anyways … LOL. This must be killing Bill Orally.
I’m happy that CNN is getting clobbered. That stupid “center” is leaving them out of the play. If you want to hear crazy-right-wing talking points, you go to Fox. If you want to hear the left pushing back, you turn to MSNBC.
lol carl ur a moron if u wanna hear right wing u go to fox and even thats a stretch if u wanna hear the left u go everywhere else i mean come on u liberals have 90 percent of media on ur side the 1 network thats moderate right u wanna demonize come on man this is america all view points should be heard dont u think? god bless america
I told my boss at lunch that I was going partime because Obama was going to send me a check and he was going to pay for it. He told everyone that they were going to take a wage cut to pay the tax and told the family guys they could pick up my hours to earn back the cut. Everyone was mad at me but I laughed and paid no heed and said ” I have the time and you guys will pay with your dime”. Obama 08 Send me my check so I can laugh at the chumps.
As usual, Bill O’s fair and balanced approach trashes Keith’s open sewer of leftist hate, top to bottom! What we really need is a brand new conservative network that is even half as far right as you sillies on the left say FNC is. That would make about half as biased as MSNBC, CNN, all broadcast news, PBS, etc.
Wrong Carl, if you want to hear leftwing crap, turn it to MSNBC. If you want real truth, watch fox news, because that is what most of the cable news watchers are doing. Fair and balanced. It’s a no brainer.
4.4 for bill o, 2.8 for keithy boy hmm 1.6 millon more viewers for bill o, yet keith o won. Are you doing Obama tax math again?
I think Keith kicks his dog when he gets home at night, am I wrong?
Snoopy, yes, you’re wrong. When both KO and BO get home, they laugh at you and anyone foolish enough to obsess over these shows instead of the World Series.
Olbermann might have won the 25-54 demo by like 16,000 people, but O’Reilly doubled Olbermann’s ratings. I wonder what Olbermann will do when this election is over or if Obama wins, what he will do on JAN 21, if the Dems hold the majority….who will he base his show around and bash next. Just O’Reilly?
Superfavre, yes, in this case you are wrong. total viewers do not matter, only 25-54.
P.S. Favre is a whiny b*tch.
-CORRECTION – Bill beats Keith by 1.7 Million….my mistake though I am sure no one is complaining at FOX News
Rich, in the end, if those 25-54 ratings hold, it won’t matter. both shows will basically make the same money. advertisers do not care about the old people.
Rich, that’s both true and absolutely meaningless from a revenue point of view. If BO doesn’t go back to routinely beating KO even in the 25-54 demo, both shows will be worth about the same. 1.7 million more 67 year olds won’t matter.
Hey Robert,
I undrstand…however, Olbermann has to do it on a more consistant basis before people get excited….4 times in ten weeks is not a lot. And, right now, Olbermann’s show consists of beating up on McCain, Palin and Bush….what will happen if Obama wins? Will his show be worth watching for people on the left. People do want to see some sort of debate (which is all ready rare for Olbermann,) but if Obama and the Democrats win, his whole show will be how great they are.
I completely agree. But touting the 1.7 million worthless viewers when the demo numbers were basically the same is meaningless. to you, to me, to MSNBC, to FNC, to BO and to KO.
Also, the younger viewer is watching now because of the election….Can Olbermann keep his young viewers after the election. I just think these all things to think about. By the way, great site!
And by the way,did anyone see christine matthews on the today show this week giggling like a giddy school girl over his prediction of the outcome next week,he could hardly control himself,that has to piss even Matt Lauer off,even if he(Matt) tries to look like he is unbiased nbc exec’s force christine down his throat and all his efforts fly out the window.
If nothing else I would LOVE to see a close election just so I could see Keith & Chris’s smug,obnoxious,way too comfortable attitudes crumble in prime time,if msnbc allows them the primetime spot…..?
Much to the chagrin of these guys the good,hard working people of this country pick our presidents,not them!The more they try to force our hand, the more likely we are to look even harder at our choices,They still have not figured this out…….unbelievable!