Nielsen is reporting that 33.5 million viewers watched the Obama infomercial.
New York –October 30, 2008 – On Wednesday October 29, 2008 the Obama campaign purchased a half hour of prime time television on CBS, FOX, NBC, Univision, BET, MSNBC, and TV One to present a program produced by the campaign. The sum of the audiences for these seven networks was 33,553,000.
Independent Party candidate Ross Perot bought television time on three broadcast networks on the night before Election Day in 1996. As with the 2008 Obama program, this show aired within the same hour, however it was different duration on different networks and had a staggered start time. In 1992 candidate Ross Perot aired 15 paid programs that aired at various times on three broadcast networks, ABC, CBS and NBC
Ross Perot – Paid Political Prime Time Program
November 4, 1996