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Cable News Ratings for Wednesday, October 29

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October 30th, 2008

Live + Same Day Cable News Daily Ratings for October 29 2008

P2+ Total Day
FNC – 1,679,000 viewers
CNN –1,147,000 viewers
MSNBC –1,086,000 viewers
CNBC – 311,000 viewers
HLN – 326,000 viewers

P2+ Prime Time
FNC – 3,660,000 viewers
CNN –2,266,000 viewers
MSNBC--3,063,000 viewers
CNBC –157,000 viewers
HLN – 715,000 viewers

25-54 Total Day
FNC – 490,000 viewers
CNN –429,000 viewers
MSNBC – 449,000 viewers
CNBC –88,000 viewers
HLN- 151,000 viewers

25-54 Prime Time
FNC – 1,126,000 viewers
CNN – 857,000 viewers
MSNBC – 1,265,000 viewers
CNBC – 79,000 viewers
HLN – 287,000 viewers

35-64 Total Day
FNC – 822,000 viewers
CNN – 617,000 viewers
MSNBC – 593,000 viewers
CNBC – 160,000 viewers
HLN – 180,000 viewers

35-64 Prime Time
FNC – 1,722,000 viewers
CNN – 1,143,000 viewers
MSNBC –1,663,000 viewers
CNBC –88,000 viewers
HLN --383,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,310,000 viewers (444,000) (836,000)
American Morning-577,000 viewers (230,000) (380,000)
Morning Joe- 650,000 viewers (324,000) (373,000)
Squawk Box- 256,000 viewers (84,000) (159,000)
Morning Express w/ Meade- 269,000 viewers (150,000) (183,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,397,000 viewers (567,000) (1,098,000)
Situation Room- 1,669,000 viewers (548,000) (771,000)
Race/White House w/d Gregory- 1,049,000 viewers (353,000) (507,000)
Mad Money– 328,000 viewers (87,000) (159,000)
Prime News-235,000 viewers (84,000) (101,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,377,000 viewers (657,000) (1,265,000)
Lou Dobbs– 1,485, 000 viewers (492,000) (780,000)
Hardball w/Chris Matthews—1,919,000 viewers (680,000) (982,000)
**Is Your Money Safe (7PM-9PM)—241,000 viewers (96,000) (134,000)
Issues– 389,000 viewers (183,000) (239,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—4,388,000 viewers (1,211,000) (2,012,000)
Campbell Brown—1,641,000 viewers (621,000) (822,000)
**Obama Spot (8PM-830PM)—3,542,000 viewers (1,380,000) (1,826,000)
**Countdown w/Keith Olbermann (830PM-9PM)– 4,230,000 viewers (1,739,000) (2,201,000)
Nancy Grace –1,055,000 viewers (400,000) (591,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,609,000 viewers (1,170,000) (1,732,000)
Larry King Live--2,341,000 viewers (854,000) (1,195,000)
Rachel Maddow Show—2,935,000 viewers (1,272,000) (1,590,000)
On the Money—a scratch with 104,000 viewers (59,000) (63,000)
Lou Dobbs- 429,000 viewers (132,000) (186,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,970,000 viewers (995,000) (1,409,000)
Anderson Cooper 360 –2,815,000 viewers (1,095,000) (1,411,000)
Countdown w/Keith Olbermann--2,367,000 viewers (962,000) (1,385,000)
Big Idea w/Donny Deutsch—155,000 viewers (72,000) (83,000)
Nancy Grace –713,000 viewers (346,000) (400,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,415,000 viewers (810,000) (1,223,000)
Anderson Cooper 360—2,472,000 viewers (1,053,000) (1,372,000)
**MSNBC Special Coverage (11PM-1115PM)—1,650,000 viewers (695,000) (980,000)
**SP/RPT/Live Coverage (1115PM-12AM)—2,035,000 viewers (917,000) (1,157,000)
Mad Money-191,000 viewers (102,000) (137,000)
Showbiz Tonight– 398,000 viewers (161,000) (141,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

(101) Comments - Add Yours!

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  1. Fabfugarrie

    Yes, Im sure Billo is counting! Counting the number of times hes been beat in the key demo in the last few days!

  2. Rich

    You know what is funny, Keith’s Live show at 10 PM could not hold Rachel Maddow’s audience and it technicaly lost to O’Reilly’s 11:00 PM Repeat. Now that is funny stuff!

  3. Ruben

    wow that obama ad really boosted olbermans ratings.I also niticed that bath tub boy was the only program cabled news that played it as campell brown and billo stuck to their normal programming.looks like it paid off for him

  4. Rich

    Knowing Obama, he probably didn’t want to offer it to FOX News….plus, FOX all ready had it. There really was no need for it to play on any cable news channel. Why should people have to pay for Obama’s message when they can get it on free broadcast channels.

  5. Rich, you are correct. CNN refused the Obama show and it was not offered to Fox News, likely because Fox network already had it.

  6. Fabfugarrie

    Geez Maddow beat Vannity in the key demo too!!!!! And shes only been on MSNBC a couple months! Can anybody play taps??

  7. Pink Bear

    I see Keith O is winning over Fox Noise.

    Obama will see to it that Fox loses their license so he can accomplish his goals without their nonsense.

    Obama/Keith O. forever

  8. Rich

    Keep in mind the lead in that it had from Obama and Olbermann!

  9. Fabfugarrie

    Lets see;; KO had 962000 in the key demo at 10 and Billo had 810000 in the key deom at 11;;;; hmmmmm;;;; I guess technically youre;;;wrong.

  10. Rich

    Yeah, but Keith lost to Greta in the Key Demo….And Keith’s show was not a repeat at 10 like usual, and lost some of Maddow’s audience.

  11. Fabfugarrie

    But KO at 10 didnt lose to Billo at 11 as you first said in the key demo

  12. jon

    Olbermann at 1.7 million! Dildo O’reilly got worked last night.

  13. Fabfugarrie

    Another bit of interest, KO picked up 700,000 views from 8:30 to 9 right
    after Obamas infommercial! Image that!!!!!!! Looked like a lot of people were anxious to switched over to KO!!

  14. Shaun

    Hey TVbythenumbers, it’s the first time that Keith beats Orally 4X in a row in the demo, can we get an updated on the Orally/Olbermann chart? Just asking… :)

  15. Sonny

    Can’t believe that there are so many Bill O fan out there. WOW… Rich you must one of those lousy 15% of the Americans still thinking Bush is doing a heck of a job! What a loser!

  16. Sonny

    One more thing:
    Check out the numbers below:

    Nielsen Cable Network Coverage Estimates (as of March, 2008)

    CNN/HLN: 96.93 million HHs
    CNBC: 95.13 million HHs
    FNC: 94.55 million HHs
    MSNBC: 91.59 million HHs

    For all those Keith Olbermann haters… Do the math.
    Over 3 Million households don’t have access to MSNBC. If they did, you can for sure throw in another at least 500,000 viewers to Countdown with Keith Olbermann.

    Bill O… better watch out! KO isn’t too far behind.

  17. OMEGA919

    Obama seems to have REALLY helped MSNBC last night. Let’s see if they can follow up and keep that audience (and Obama on Maddow’s show tonight is a good start).

  18. John Smith

    what people cease to realize is exactly how much more people watch these shows on MSNBC…compared to FoxNews…MSNBC gets 35,000,000 unique visitors in May 2008, compared to 10,000,000 for Foxnews. Many people watch those shows online, such as myself, I have no access to the show on tv but watch Countdown nightly online. By the way in september MSNBC was visited by 58,000,000

  19. Fabfugarrie

    Saw tonight where Billo is calling for a federal investigation of those dirty, rotten commies over at Neilsen for as he says rigging the ratings! Such a pathetic little man.

  20. Fabfugarrie

    Anybody notice anything strange tonight on this site?? Where are all of Billos water carriers????!! I know 80% of Billos listeners are over the age of 55 but surely not all of them are in bed!!!! Scary!!!!!!!!!!

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