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Cable News Ratings for Wednesday, October 29

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October 30th, 2008

Live + Same Day Cable News Daily Ratings for October 29 2008

P2+ Total Day
FNC – 1,679,000 viewers
CNN –1,147,000 viewers
MSNBC –1,086,000 viewers
CNBC – 311,000 viewers
HLN – 326,000 viewers

P2+ Prime Time
FNC – 3,660,000 viewers
CNN –2,266,000 viewers
MSNBC--3,063,000 viewers
CNBC –157,000 viewers
HLN – 715,000 viewers

25-54 Total Day
FNC – 490,000 viewers
CNN –429,000 viewers
MSNBC – 449,000 viewers
CNBC –88,000 viewers
HLN- 151,000 viewers

25-54 Prime Time
FNC – 1,126,000 viewers
CNN – 857,000 viewers
MSNBC – 1,265,000 viewers
CNBC – 79,000 viewers
HLN – 287,000 viewers

35-64 Total Day
FNC – 822,000 viewers
CNN – 617,000 viewers
MSNBC – 593,000 viewers
CNBC – 160,000 viewers
HLN – 180,000 viewers

35-64 Prime Time
FNC – 1,722,000 viewers
CNN – 1,143,000 viewers
MSNBC –1,663,000 viewers
CNBC –88,000 viewers
HLN --383,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,310,000 viewers (444,000) (836,000)
American Morning-577,000 viewers (230,000) (380,000)
Morning Joe- 650,000 viewers (324,000) (373,000)
Squawk Box- 256,000 viewers (84,000) (159,000)
Morning Express w/ Meade- 269,000 viewers (150,000) (183,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,397,000 viewers (567,000) (1,098,000)
Situation Room- 1,669,000 viewers (548,000) (771,000)
Race/White House w/d Gregory- 1,049,000 viewers (353,000) (507,000)
Mad Money– 328,000 viewers (87,000) (159,000)
Prime News-235,000 viewers (84,000) (101,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,377,000 viewers (657,000) (1,265,000)
Lou Dobbs– 1,485, 000 viewers (492,000) (780,000)
Hardball w/Chris Matthews—1,919,000 viewers (680,000) (982,000)
**Is Your Money Safe (7PM-9PM)—241,000 viewers (96,000) (134,000)
Issues– 389,000 viewers (183,000) (239,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—4,388,000 viewers (1,211,000) (2,012,000)
Campbell Brown—1,641,000 viewers (621,000) (822,000)
**Obama Spot (8PM-830PM)—3,542,000 viewers (1,380,000) (1,826,000)
**Countdown w/Keith Olbermann (830PM-9PM)– 4,230,000 viewers (1,739,000) (2,201,000)
Nancy Grace –1,055,000 viewers (400,000) (591,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—3,609,000 viewers (1,170,000) (1,732,000)
Larry King Live--2,341,000 viewers (854,000) (1,195,000)
Rachel Maddow Show—2,935,000 viewers (1,272,000) (1,590,000)
On the Money—a scratch with 104,000 viewers (59,000) (63,000)
Lou Dobbs- 429,000 viewers (132,000) (186,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,970,000 viewers (995,000) (1,409,000)
Anderson Cooper 360 –2,815,000 viewers (1,095,000) (1,411,000)
Countdown w/Keith Olbermann--2,367,000 viewers (962,000) (1,385,000)
Big Idea w/Donny Deutsch—155,000 viewers (72,000) (83,000)
Nancy Grace –713,000 viewers (346,000) (400,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,415,000 viewers (810,000) (1,223,000)
Anderson Cooper 360—2,472,000 viewers (1,053,000) (1,372,000)
**MSNBC Special Coverage (11PM-1115PM)—1,650,000 viewers (695,000) (980,000)
**SP/RPT/Live Coverage (1115PM-12AM)—2,035,000 viewers (917,000) (1,157,000)
Mad Money-191,000 viewers (102,000) (137,000)
Showbiz Tonight– 398,000 viewers (161,000) (141,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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