Via NBCU press release:
FOR THE OCTOBER 20-24 WEEK, 'DAYS' RANKS #3 IN WOMEN 18-49 AND WINS THE WEEK IN THE VALUABLE WOMEN 18-34 CATEGORY BURBANK, Calif. – October 30, 2008 – For the week of October 20-24, NBC's "Days Of Our Lives" delivered its biggest women 18-49 rating in nearly five months and its highest women 18-34 rating in eight months.
"Days Of Our Lives" (1.4 rating, 8 share among women 18-49, 1.2/7 among women 18-34) finished #3 in the women 18-49 category for the week and ranked #1 in the valuable women 18-34 demo. This is the third week in a row "Days" has finished #1 or tied for #1 in the valuable women 18-34 category.
"Days" scored its highest women 18-49 rating since the week of May 26-30 and its highest women 18-34 rating since February 18-22.
Season to date, "Days" is tied for #3 in the women 18-49 race and tied for #1 among women 18-34.
Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
