Early Wednesday Ratings: Obama Ad Pushes Daisies Six Feet Under

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October 30th, 2008

The Obama-mercial was fairly highly rated across the three broadcast networks (CBS, Fox and NBC) in the early metered market numbers. Between the three networks it scored an impressive combined 17.8/29 (household rating/share).

Update: the Obama ad pulled 26.4 million between the three networks in the Nielsen fast national overnight data. NBC had 9.85 million with a 3.0/8 (rating/share) among 18-49 year olds. CBS was next with 8.65 million and an older skewing 2.3/6 among 18-49 year olds. Fox was third in total viewers for the Obama ad with 7.92 million, but fared better than CBS with younger viewers pulling a 2.8/8 among 18-49 year olds.

You can see the full overnight ratings report with viewer info and 18-49 demographic data here.

If ABC truly hoped that by being only scripted programming on broadcast for 8:00pm-8:30p, it would help out Pushing Daisies, that plan went awry. My guess is ABC was more likely just looking to burn off an episode. Daisies scored a 4.2/7, pretty much the identical rating it had a week ago up (4.2/6). The good news is things didn't get worse. But, unless there was a major up tick of 18-49 viewers, not getting worse won't help any.

The three and a half inning curiosity that wrapped up the World Series seems to have gotten the best ratings so far with a 13.1/20 in the overnights from 8:30p-10p. We'll look for the full time-adjusted data with viewer numbers and demos from Fox later. Congrats again to the Philadelphia Phillies for defeating Tampa Bay three four games to one to win the series.

Gorman favorite, The New Adventures of Old Christine ran in Gary Unmarried's slot at 8:30 and did pretty much what it did last week in the early metered market numbers at 8pm (5.0/8).

Fox looks to win the night on the strength of the World Series, with CBS in second due to strength with Criminal Minds (9.4/14).

Edit to add: Michael Wilbon favorite, Dirty Sexy Money (4.3/7) continued to pull low numbers with a 4.3/7 and the soon to be relocated to the Friday Night wasteland Lipstick Jungle also scored a 4.3/7.

We'll have the full overnight report up later (usually by 12:30p EDT) so check back for the full (and for Pushing Daisies, probably gory) details. In the meanwhile you can read the full metered market report on Marc Berman's site.

Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).

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