The Obama-mercial was fairly highly rated across the three broadcast networks (CBS, Fox and NBC) in the early metered market numbers. Between the three networks it scored an impressive combined 17.8/29 (household rating/share).
Update: the Obama ad pulled 26.4 million between the three networks in the Nielsen fast national overnight data. NBC had 9.85 million with a 3.0/8 (rating/share) among 18-49 year olds. CBS was next with 8.65 million and an older skewing 2.3/6 among 18-49 year olds. Fox was third in total viewers for the Obama ad with 7.92 million, but fared better than CBS with younger viewers pulling a 2.8/8 among 18-49 year olds.
You can see the full overnight ratings report with viewer info and 18-49 demographic data here.
If ABC truly hoped that by being only scripted programming on broadcast for 8:00pm-8:30p, it would help out Pushing Daisies, that plan went awry. My guess is ABC was more likely just looking to burn off an episode. Daisies scored a 4.2/7, pretty much the identical rating it had a week ago up (4.2/6). The good news is things didn't get worse. But, unless there was a major up tick of 18-49 viewers, not getting worse won't help any.
The three and a half inning curiosity that wrapped up the World Series seems to have gotten the best ratings so far with a 13.1/20 in the overnights from 8:30p-10p. We'll look for the full time-adjusted data with viewer numbers and demos from Fox later. Congrats again to the Philadelphia Phillies for defeating Tampa Bay three four games to one to win the series.
Gorman favorite, The New Adventures of Old Christine ran in Gary Unmarried's slot at 8:30 and did pretty much what it did last week in the early metered market numbers at 8pm (5.0/8).
Fox looks to win the night on the strength of the World Series, with CBS in second due to strength with Criminal Minds (9.4/14).
Edit to add: Michael Wilbon favorite, Dirty Sexy Money (4.3/7) continued to pull low numbers with a 4.3/7 and the soon to be relocated to the Friday Night wasteland Lipstick Jungle also scored a 4.3/7.
We'll have the full overnight report up later (usually by 12:30p EDT) so check back for the full (and for Pushing Daisies, probably gory) details. In the meanwhile you can read the full metered market report on Marc Berman's site.
Metered Market Overnight Ratings: This is normally the first available ratings information, and is based on the electronic measurement service that Nielsen provides in 56 of the nation's largest markets. In each market a sample of homes is selected to represent that individual market. Often, networks or syndicators provide metered market information as an early indicator of a program's performance. In aggregate, the 56 metered markets represent 79,890,610 homes, or 70% of all U.S. TV households. Preliminary metered market data are available as early as 8:00AM (ET). Final metered market information, reflecting line-up changes, pre-emptions and runovers, are normally available by 3:30PM (ET).
I know you guys are baseball fans and it’s just a slip of the keyboard, but of course the Phillies won the Series FOUR games to one!
D’oh! Fixed.
Could it be possible for Lipstick jungle to do well in Friday night slot?
I mean theres no show like it for Friday nigth is there
RIP DP
Fin, I suppose anything is possible, but generally Friday is where shows are shipped off to before being canceled.
Rob, do you think ABC should have kept Women’s Murder Club on Fridays?
I do, god for a friday night show it did well; 8-7 millions is quite good and much better than supernanny; ABC must be kicking itself for loosing a first in its timeslot. Although supernanny must be much cheaper so i guess ABC might break even or get more money than before even with lower ratings
Paul, not really. WMC did horrible in the demos and the reality program ABC airs now does better and is cheaper to produce.
Any word what ABC might do to burn off the remaining eps? And will Fuller be allowed to film a series finale?
Oh, in the demos… well i didn’t think bout that
why do you have 18-34 with 18-49; whats the point apart from narrowing down the demographic
How should they end Pushing Daisies?
While making pies Ned accidentally touches Chuck and makes her dead again then Ned stricken with grief sticks his head in the pie oven to join her. Then Emerson walks in, looks at them and says “Oh crap, there goes my meal ticket!”. Then he sits down and eats a nice piece of pie and lights up a stogie – the Pie Hole explodes in a fireball. Turns out Ned wasnt completely dead after all (head in the oven shielded him from the blast) and as he has one last gasp he touches Emersons charred body, Emerson wakes from the dead. Then Ned dies for good as Emerson screams after looking at himself in the mirror “Oh holy crap! Ned !!! touch me again, you doofus!! Wake up!!!! Touch me again!! Ned? Ned?”
Then the Cenobites come in and Pinhead says “Come with us Mr. Emerson Cod” the screen fades to black.
Fin, those are the demographics advertisers seem to care the most about for broadcast primetime television (particularly the 18-49). It’s advertising that drives the business, so what advertisers want matters.
Why did ABC renew Dirty Sexy Money it wasn’t doing good last season; so why unless it had good demos which i don’t think it did. ABC and some of the other networks are to blame for renewing obviously low-rated shows for their own failure. the 2008-2009 season will see a huge cancellation list; thats just for the main 5. NBC should revamp its schedule.
ABC is really in the crapper. DWTS will run six days a week!
Proberly there best ace in the whole; better hope no-one gets bored of it and then it failing which is a risk when you over air shows
Private Practice should get a better lead in!
It´s a great show and the episode of yesterday was great!
For the record, some weak performing shows were renewed last season because
1) The strike killed off any chance of mid-season hits arriving.
2) This fall’s lineup is weaker than last year’s (which was weaker than the year before). Basically, the proposed new series crop was so poor all around that the network heads had to pick up a lot of old shows and hope they’d do alright instead of go with an unproven series that they were sure would fail.
As for Pushing Daisies, I guess we can now hope for two things.
1) That all 13 episodes of Season 2 are produced and that the season finale will work as a suitable series finale.
2) That ABC will fill the time slot with shows that will only perform worse a la when FOX canceled Undeclared only to have less viewers after That 70′s Show from that point onward.
This may not be true but I did hear that PD had decent DVD sales which would be reason enough to let it produce its 13. Though I am getting less and less hopeful that it will air those, especially during sweeps.
(On iPhone in dr’s office bec he’s running late, so no pic, but I’m the Julia with the avatar not the other one.)