JAY LENO AND CONAN O'BRIEN WIN THE WEEK OF OCT. 20-24 AMONG 18-49 VIEWERS

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

October 30th, 2008

via NBCU press release:

JAY TOPS 'Late Show' BY A 13 PERCENT MARGIN AND Conan ENCORES BEAT 'LATE LATE' ORIGINALS BY 21 PERCENT 

JAY AND Conan STRETCH THEIR LEADS AMONG YOUNGER VIEWERS, WITH JAY TOPPING LETTERMAN BY 32 PERCENT IN ADULTS 18-34 AND Conan REBROADCASTS DEFEATING FERGUSON ORIGINALS BY 45 PERCENT 

IN THE VALUABLE 18-34 DEMO, 'Last Call' ENCORES TIE THE RATINGS OF FIRST-RUN FERGUSONS AND MOSTLY ORIGINAL KIMMELS 
BURBANK, Calif. – October 30, 2008 – NBC's late-night lineup has won the week of October 20-24 in adults 18-49 and other key categories, with "The Tonight Show with Jay Leno" encores winning the 11:35 p.m. ET hour by a 13 percent margin over rebroadcasts of CBS's "Late Show with David Letterman" in 18-49 viewers and "Late Night with Conan O'Brien" encores beating CBS's "Late Late Show with Craig Ferguson" originals at 12:35 a.m. by 21 percent. 

Both "Tonight" and "Late Night" stretched their leads among younger adults, with Jay topping Letterman for the week by a 32 percent advantage among adults 18-34 and the Conan rebroadcasts achieving a 45 percent margin over the Ferguson originals. 

Season to date, Jay is delivering a 12 percent margin of victory over Letterman in adult 18-49 viewers and a 19 percent advantage in total viewers, while Conan's leads over Ferguson are 21 percent in 18-49 and 0.5 percent in total viewers. Both Jay and Conan once again pull away among younger adults, with Jay leading the season by a 30 percent margin among adult 18-34 viewers and Conan winning by 52 percent. 

For the week of October 20-24, Jay's average 1.564 million adults 18-49 topped the 1.390 million of Letterman; in total viewers, Jay's audience of 4.142 million persons beat Letterman's 3.757 million; and in adults 18-34, Jay's 608,000 out-delivered Letterman's 459,000. At 12:35 a.m. ET, Conan's 927,000 adults 18-49 for the week out-delivered Ferguson's 769,000; in total viewers, Conan's 1.709 million trailed Ferguson's 1.873 million; and in adults 18-34, Conan's 430,000 topped Ferguson's 296,000. 

While "Late Night" encores trailed first-run "Late Late Show" telecasts last week in total viewers, Conan generated bigger audiences than Ferguson in all key demographics, including adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54. 

At 1:35 a.m. ET for the week, encore telecasts of "Last Call with Carson Daly" pulled within a tenth of a rating point of first-run Ferguson and ABC's mostly original "Jimmy Kimmel Live" in adults 18-49 and tied them both in adult 18-34 rating (with a 0.4 each). Kimmel was an encore on Monday. 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of October 20-24. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.2 rating, 5 share (in encore telecasts) 
CBS "Late Show," 1.1/4 (in encore telecasts) 
ABC "Nightline," 1.0/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3* 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 (in encore telecasts) 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.5/3 (in encore telecasts) 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.1 million viewers (in encore telecast) 
CBS "Late Show," 3.8 million viewers (in encore telecasts) 
ABC "Nightline," 3.8 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.7 million viewers* 

12:35 a.m. ET 
NBC "Late Night," 1.7 million viewers (in encore telecasts) 
CBS "Late Late Show," 1.9 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.2 million viewers (in encore telecasts) 

*Monday's Kimmel was an encore. 

SEASON TO DATE 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.3/5 
CBS "Late Show," 1.1/5 
ABC "Nightline," 1.0/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 
CBS "Late Late Show," 0.6/4 

1:35 a.m. ET 
NBC "Last Call," 0.4/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.7 million viewers 
CBS "Late Show," 3.9 million viewers 
ABC "Nightline," 3.7 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.7 million viewers 

12:35 a.m. ET 
NBC "Late Night," 1.8 million viewers 
CBS "Late Late Show," 1.8 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.1 million viewers 

SELECTED CABLE RESULTS, WEEK OF OCTOBER 20-24 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, "The Daily Show," 0.9 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.8 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9 
Adult Swim, 12:30-1:30 a.m. ET, 0.5 

Each adult 18-49 rating point equals 1.32 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, "The Daily Show," 2.1 million 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.6 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million 
Adult Swim, 12:30-1:30 a.m. ET, 1.1 million

 
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