Categories: Morning News TV Ratings,Network TV Press Releases

Written By

October 30th, 2008

Via NBCU press release:

Tom Brokaw's Interview with Sen. John McCain Outperforms ABC by 1.4 Million Viewers, CBS by 2 Million Viewers and Fox by 4.5 Million Viewers (New York) – October 30, 2008 – According to Nielsen Media Research data, "Meet the Press" was the most-watched Sunday morning public affairs program, winning the week ending Sunday, Oct. 26, 2008. The Brokaw-moderated program was No. 1, averaging 4.749 million total viewers, +42 percent more (+1,393,000) than second place ABC's "This Week" 3.356 million, a +71 percent advantage (+1,968,000) over third place CBS' "Face the Nation" 2.781 million and a +295 percent lead (+4,527,000) over FOX News Sunday's 1.559 million. "Meet the Press" has now placed first in total viewers for 370 of the past 372 weeks (when everyone is at full coverage). On cable, the rebroadcasts of "Meet the Press" on MSNBC delivered an additional 1,077,000 total viewers outperforming CNN's "Late Edition" average of 1,063000 total viewers. 

In Washington, D.C., "Meet the Press" beat the competition with 143,000 viewers (5.3/14 HH), a +131 percent advantage over ABC's 620,000 viewers (1.8/5), a +104 percent lead over CBS's 70,000 viewers (2.3/6), and +123% more than FOX's 64,000 viewers (2.1/6). 

In homes nationally, the NBC program was No. 1, posting a 3.5 rating and 10 share. ABC came in second with a 2.4 rating and 7 share, CBS in third with a 1.9 rating and 5 share, and FOX placed last with a 1.1 rating and 3 share. "Meet the Press" has now placed first in households for 107 straight weeks and 467 of the past 468 weeks (when everyone is at full coverage). 

Among adults 25-54, the NBC Sunday morning show came in first with a 1.4 rating, ABC came in second with 0.9, CBS in third with 0.8 and FOX came in last with a 0.5. In rating A25-54, "Meet the Press" topped ABC by +56% (+5 tenths), CBS by +78% (+6 tenths) and FOX by +180% (+9 tenths). 

"Meet the Press" is up double digits across-the-board compared to the same week last season and season-to-date. In addition, the program is up in every category compared to its 4Q'08 season-to-date average. 

On its digital platforms, "Meet the Press'" generated more than 692,000 online video streams from October 26 through October 29, 2008. Traffic to www.mtp.msnbc.com was at more than 2 million page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes. 

Last week's guest was Republican presidential nominee Sen. John McCain and the roundtable featured political analyst Charlie Cook, NBC's Kelly O'Donnell and NBC's political director Chuck Todd. 

Tom Brokaw is the interim moderator of "Meet the Press." Betsy Fischer is the executive producer and Michelle Jaconi and Rebecca Samuels are the producers.

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