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Opposite the Conclusion of the World Series, ABC Grows for the 2nd Straight Week in Adults 18-49, Posting its Top-Rated Wednesday in 4 Weeks

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October 30th, 2008

via ABC press release (which as usual wins the award for headline length, whereas CBS goes for brevity):

Hitting Season Highs, "Pushing Daisies" Sees its Numbers Jump by 
Nearly 1 Million Viewers and by 16% in Adults 18-49 Over the Prior Week

"Private Practice" Beats "Criminal Minds" in Adults 18-34 for the 4th Week in a Row, Standing as Wednesday's No. 1 TV Series in Women 18-34 for the 4th Week Running

Growing Week to Week, ABC's "Dirty Sexy Money" Tops NBC's "Lipstick Jungle"
In the 10pm Hour for the 4th Straight Week in Total Viewers and Adults 18-49 Wednesday Night (8:00-11:00 p.m.)
Despite going up against the final game of the 2008 World Series (conclusion of Game 5), ABC was up 5% week to week in Total Viewers (6.8 million vs. 6.5 million) and 4% in Adults 18-49 (2.4/6 vs. 2.3/6), marking its highest-rated Wednesday in 4 weeks in the key young adult sales demo - since 10/1/08.  ABC took second place on the night to Fox's World Series coverage in Adults 18-34 (2.0/6) and Women 18-34 (2.8/8).   

"Pushing Daisies" (8:00-9:00 p.m.)
During the 8 o'clock hour, with the Obama political ad airing on CBS, NBC and Fox from 8:00-8:30 p.m., ABC's "Pushing Daisies" gained nearly 1 million viewers (6.6 million vs. 5.7 million) and 16% in Adults 18-49 (2.2/6 vs. 1.9/5) from the prior week, achieving season highs in both Nielsen measures. 

"Private Practice" (9:00-10:00 p.m.)
Jumping from its lead-in and gaining audience during the 9 o'clock hour, ABC's "Private Practice" led its drama competition in its time period for the 4th week running among Adults 18-34, beating CBS' "Criminal Minds" by 21% (2.3/6 vs. 1.9/5).  The ABC sophomore drama also registered as Wednesday's No. 1 TV series for its 4th straight telecast among Women 18-34 (3.5/9).
 
"Dirty Sexy Money" (10:00-11:00 p.m.)
During the final hour of the evening opposite CBS' veteran drama "C.S.I.: NY," ABC's "Dirty Sexy Money" beat out its NBC sophomore drama competition, "Lipstick Jungle," for its 4th straight telecast in Total Viewers (+24% - 6.1 million vs. 4.9 million) and Adults 18-49 (+5% - 2.0/5 vs. 1.9/5).

* "Dirty Sexy Money" was up from the prior week in both Total Viewers (6.1 million vs. 5.7 million) and Adults 18-49 (2.0/5 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. 

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/29/08.

 
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