THE OCT. 25 EDITION OF 'SATURDAY NIGHT LIVE' GENERATES A 63 PERCENT INCREASE OVER THE SHOW'S OCTOBER 2007 AVERAGE

Categories: Late Night TV Ratings,Network TV Press Releases

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October 30th, 2008

Via NBCU press release:

WITH HOST JON HAMM, MUSICAL GUEST COLDPLAY AND A SPECIAL APPEARANCE BY MAYA RUDOLPH, 'SNL' AVERAGES MORE THAN 9 MILLION VIEWERS 

WITH AN UNPRECEDENTED EARLY START TO ITS '08-09 SEASON, 'SNL' IS RUNNING 67 PERCENT AHEAD OF THE OPENING WEEKS OF LAST SEASON IN 18-49 
BURBANK, Calif. – October 30, 2008 – "Saturday Night Live" has delivered another round of red-hot ratings results, with an October 25 telecast that topped the show's October 2007 averages for originals by 63 percent in adults 18-49 and 75 percent in total viewers, according to "live plus same day" in-home viewing figures from Nielsen Media Research. 

The October 25 edition of "Saturday Night Live," hosted by Jon Hamm and featuring musical guest Coldplay, averaged a 3.9 rating, 15 share in adults 18-49 and 9.3 million viewers overall. The 3.9 rating beats every primetime Saturday telecast on every network during the 2008-09 season to date, including sports. 

The telecast featured a guest appearance by "Saturday Night Live" alum Maya Rudolph as Michelle Obama and a Weekend Update solo-anchored by Seth Meyers, who reported that co-anchor Amy Poehler was having her baby that day (Poehler gave birth on October 25 to an 8 lb., 1 oz. baby boy, Archie Arnett). Also, host Jon Hamm was assisted in a skit by his "Mad Men" co-stars John Slattery and Elizabeth Moss. 

During October 2007, "Saturday Night Live" averaged a 2.4/10 in 18-49 and 5.3 million viewers overall with original telecasts, putting the October 25 edition up 63 percent in 18-49 and 75 percent in total viewers versus the year-ago month. 

For its six originals so far this season, "Saturday Night Live" is averaging a 4.0/16 in 18-49 and 9.8 million viewers overall (live plus same day). That's up 67 percent in 18-49 and 76 percent in total viewers versus the 2.4/10 in 18-49 and 5.6 million viewers overall "SNL" was averaging at this point last year with three originals. 

Counting all DVR playback for weeks one through five of this year, "Saturday Night Live" is averaging a 4.0/16 in adults 18-49 for its six originals and one encore telecast so far this season and 9.9 million viewers overall, making this the top-rated opening seven weeks of an "SNL" season since 2001 in 18-49 and the biggest opening seven weeks of an "SNL" season in total viewers since 1994. 

"Saturday Night Live" premiered two weeks earlier this season than in recent years, an unprecedented scheduling move designed to take advantage of intense interest in the 2008 election campaign. NBC will also air "Saturday Night Live Presidential Bash 2008," featuring vintage and new material showcasing "SNL's" presidential satire, from 9-11 p.m. next Monday, the night before the election.

 
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