"TODAY" IS THE NO. 1 MORNING PROGRAM TOPPING GMA BY MORE THAN A MILLION VIEWERS

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

October 30th, 2008

via NBC press release:

"Today" Posted Its Biggest Total Viewer Delivery Since the Week of September 15, 2008 and Its Best Advantage Over GMA Since the Week Of September 1, 2008 NEW YORK – October 30, 2008 – NBC News' "Today" continues as the dominant morning news program topping the competition in all categories. For the week ending October 26, "Today" was No. 1 with 5.3 million total viewers – more than a 1 million (24 percent) lead over GMA, and more than a 2.6 million (99 percent) lead over "The Early Show." This week's win marks "Today's" 672nd consecutive week in first place. 

"Today" posted its biggest total viewer delivery since the week of September 15, 2008 and its best advantage over GMA since the week of September 1, 2008. "Today" has increased its total viewer and A25-54 deliveries and advantages over both GMA and "The Early Show" for two straight weeks. 

For the week, "Today" led with a 4.0 household rating/14 share and 5.3 million viewers. "GMA" trailed by large margins with a 3.2/12 and 4.2 million viewers. CBS' "The Early Show" remained far behind in third place, with a 2.1/7 and 2.6 million viewers. 

In rating A25-54, "Today" led GMA by 33 percent (5 tenths) and beat the "Early Show" by 122 percent (1.1 ratings points). In rating A18-49, "Today" outperformed GMA by 36 percent (4 tenths) and Early Show by 114 percent (8 tenths). 

"Today II" posted a 2.3/9 in homes and 3.1 million viewers. "Today II" posted its largest total viewer audience since the week of September 8, 2008. "Today II" outperformed CBS Early Show in homes across the board. "Today II" increased week-to-week in total viewers (+3%) and rating W/A18-49 (+10%/+14%) and rating W25-54 (+8%). 

For the week, "Today III" delivered a 1.3/5 in homes and 1.7 million viewers. "Today III" had its biggest total viewer audience since the week of September 8, 2008. "Today III" grew in total viewers (+1%), W18-49 (+17%) and W/A25-54 (+14%/+20%) versus the prior week. Versus its STD average, "Today III" increased 2% in total viewers.

 
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