| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 15.49 | 11.86 | 7.41 | 6.82 | 4.46 | 2.90 |
| Rating/Share: Adults 18-49 | 5.0 | 3.0/8 | 2.3/6 | 2.4/6 | 1.7/4 | 1.5/4 |
| Rating/Share: Adults 18-34 | 4.3 | 1.8/5 | 1.9/5 | 2.0/6 | 1.8/5 | 1.8/5 |
Fox led the night, in both total viewers and 18-49 year olds averaging 15.49 million and a 5.0 among 18-49 year olds between 8pm to 10:33PM (Fox's numbers above have been time zone adjusted to account for World Series viewing) . The 9:30p-10p half hour (6:30p-7p on the West Coast) had the most viewing, averaging 22.6 million. Congrats again to the Philadelphia Phillies...
The Barack Obama paid political message rated very well, scoring 26.4 million across NBC, CBS and Fox, with an impressive combined 18-49 demographic rating/share of 8.1/22. Flying solo among the broadcast networks versus Obama, Pushing Daisies was relatively pummeled, but it did actually increase average viewers by nearly a million versus last week's airing when it only drew 5.67 million. Last night it averaged 6.64 million.
Criminal Minds held up impressively versus the World Series drawing 13.8 million, and CSI: New York averaged 13.63 million. CBS will probably take any good news it can get today.
NBC's night isn't worth commenting on really especially as Lipstick Jungle has already been doomed to the Friday night ghetto of broadcast television. The silver lining is that I think it might actually be able to pull more than the 4.9 million it averaged last night on Fridays. Also it was up around 700,000 viewers versus last week and improved three tenths of a point among 18-49 year olds.
Things were also fairly grim for Dirty Sexy Money, just not Lipstick Jungle style grim! It was up about 200,000 viewers versus last week but was flat week over week in 18-49 year old viewing. Private Practice isn't going gangbusters, but it's doing much better than Dirty Sexy Money or Pushing Daisies. It was basically flat week over week in the overnight numbers (it dropped about 5,000 viewers).
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share | 18-34 Rating/Share |
| 8:00 | NBC | Barack Obama Paid Political Message | 9.85 | 3.0/8 | 2.7/8 |
| CBS | Barack Obama Paid Political Message | 8.65 | 2.3/6 | 1.4/4 | |
| FOX | Barack Obama Paid Political Message | 7.92 | 2.8/8 | 2.5/8 | |
| ABC | Pushing Daisies | 6.64 | 2.2/6 | ||
| CW | America's Next Top Model | 3.93 | 2.0/6 | ||
| 8:30 | FOX | World Series (Phillies vs. Rays) 8:30p-10p | 16.68 | 5.4/14 | |
| NBC | Deal or No Deal (8:30-10p) | 8.27 | 2.2/6 | ||
| CBS | The New Adventures of Old Christine | 7.64 | 2.2/6 | ||
| 9:00 | CBS | Criminal Minds | 13.80 | 3.4/8 | |
| ABC | Private Practice | 7.73 | 2.8/7 | ||
| CW | Stylista | 1.87 | 0.9/2 | ||
| 10:00 | CBS | CSI: NY | 13.63 | 3.4/9 | |
| ABC | Dirty Sexy Money | 6.08 | 2.0/5 | ||
| NBC | Lipstick Jungle | 4.90 | 1.9/5 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Old christine went down. How come. Because it wasn’t on at 8.
Well Criminal Minds and CSI drop to a 3.4 in the demo (last week both were 4.0)
and I think Lipstick Jungle will beat DSM in the finals
Mu ha ha ha.
Pushing Daisies: 6.64 Million/2.2
Dirty Sexy Money (WITH Private Practive Lead-In!): 6.08 Million/2.0
That should distract ABC’s suits from the piemaker for the time being.
Wow, Obama did better than I expected. I wonder if this will actually sway any voters. He needs to build up his lead enough to counteract the effect of the rigged vote-switching machines. (I wonder how widespread the ES&S iVotronic and Premier a.k.a. Diebold machines are in battleground states.)
YAY it’s the Pushing Daisies season 2′s most watched episode
And not bad for Dirty Sexy Money
both of them just need 2 more million viewers just to be saved
I’m happy for this news, even though PD ratings did not increase a lot, it did show some increase in the numbers (almost a million viewers, this is great, if we take into consideration that most people are really concerned about the elections over there)…I still have hope that I’ll be able to watch the 2nd season here in Brazil!!!
I don’t think anyone should draw any conclusions about regular shows (at least those before 10pm) from last night’s numbers. They were unique in many ways.
Is there any chance you have the 18-34 data, or is it just coming later? It would be interesting to see how young (or old) the obama special skewed.
Ok, this is interesting. I compared the numbers for Wednesday 8:00pm last week and this week for each of the four broadcast networks to get week-to-week changes. The goal was to see what effect Obama’s infomercial had on ratings.
On CBS, Obama beat last week’s Old Christine by 0.6 million total viewers, but lost to last week’s Old Christine by 0.1/1 in the 18-49 demo.
On NBC, Obama beat last week’s Knight Rider by 2.6 million viewers and 0.8/2 in the 18-49 demo.
On FOX, Game 1 of the World Series beat Obama by 5 million total viewers and by 1.3/3 in the 18-49 demo.
Finally, on ABC, Pushing Daisies beat its numbers last week by 1 million voters and 0.3/1 in the 18-49 demo.
So all in all, it looks like Obama’s infomercial only benefitted NBC and, overall, fewer people (and fewer people in the demo) watched Obama than watched the shows Obama preempted this time last week. Why is this being called a “success?”
the128boy, I added the 18-34 data for the Obama ad. I may add in some of the other data later, if time allows.
30 million watching a show/ad it’s very impressive
pushing daisies did ok. Private practice leveled out, and suprisingly, DSM did ok. IF im ABC, i am not thrilled, but pleased with these results, considering the previous wednesdays results.
Outlander…comparing week over week when comparing to something like the World Series is fairly meaningless and you don’t have the half hourly data to do it justice so you’re comparing the average of the whole hour in some cases.
I don’t know who called it a success, or what the success metrics were, but my guess is it’s quite reasonable to call anything that averaged 26.4 million a success.
Outlander, you didn’t take into account Univision and the cable netlets. Surely the ratings on BET/MSNBC were higher than normal and Univision turned in pretty good numbers last night. Something has to be up because Daisies went up a million viewers yet ended up with the same rating.
Dirty Sexy money, why was it renewed? It was obviously going to flop in the ratings; ABC might be controlling Sundays but they’re falling behind on wednesdays. If they’re not careful this years poor ratings could push abc back to its years of falling ratings.
Univision numbers: 3.65 million viewers
yep, with a 1.4/4 in 18-49 and a 1.5/5 in 18-34
ABC should just revamp its entire wednesday schedule after januray; maybe do some spin-offs.
Fin, several shows from last year were brought back that would not likely have been in a normal season. But due to the writer’s strike, it was not a normal season.
Want to put up the PD numbers for the 2nd half hour to compare?