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Wednesday Ratings: Phillies Beat Rays, Obama Pummels Pushing Daisies

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October 30th, 2008

Scoreboard FOX CBS NBC ABC Uni CW
Total Viewers (million) 15.49 11.86 7.41 6.82 4.46 2.90
Rating/Share: Adults 18-49 5.0 3.0/8 2.3/6 2.4/6 1.7/4 1.5/4
Rating/Share: Adults 18-34 4.3 1.8/5 1.9/5 2.0/6 1.8/5 1.8/5

Fox led the night, in both total viewers and 18-49 year olds averaging 15.49 million and a 5.0 among 18-49 year olds between 8pm to 10:33PM (Fox's numbers above have been time zone adjusted to account for World Series viewing) . The 9:30p-10p half hour (6:30p-7p on the West Coast) had the most viewing, averaging 22.6 million. Congrats again to the Philadelphia Phillies...

The Barack Obama paid political message rated very well, scoring 26.4 million across NBC, CBS and Fox, with an impressive combined 18-49 demographic rating/share of 8.1/22. Flying solo among the broadcast networks versus Obama, Pushing Daisies was relatively pummeled, but it did actually increase average viewers by nearly a million versus last week's airing when it only drew 5.67 million. Last night it averaged 6.64 million.

Criminal Minds held up impressively versus the World Series drawing 13.8 million, and CSI: New York averaged 13.63 million. CBS will probably take any good news it can get today.

NBC's night isn't worth commenting on really especially as Lipstick Jungle has already been doomed to the Friday night ghetto of broadcast television. The silver lining is that I think it might actually be able to pull more than the 4.9 million it averaged last night on Fridays. Also it was up around 700,000 viewers versus last week and improved three tenths of a point among 18-49 year olds.

Things were also fairly grim for Dirty Sexy Money, just not Lipstick Jungle style grim! It was up about 200,000 viewers versus last week but was flat week over week in 18-49 year old viewing. Private Practice isn't going gangbusters, but it's doing much better than Dirty Sexy Money or Pushing Daisies. It was basically flat week over week in the overnight numbers (it dropped about 5,000 viewers).

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 NBC Barack Obama Paid Political Message 9.85 3.0/8 2.7/8
CBS Barack Obama Paid Political Message 8.65 2.3/6 1.4/4
FOX Barack Obama Paid Political Message 7.92 2.8/8 2.5/8
ABC Pushing Daisies 6.64 2.2/6
CW America's Next Top Model 3.93 2.0/6
8:30 FOX World Series (Phillies vs. Rays) 8:30p-10p 16.68 5.4/14
NBC Deal or No Deal (8:30-10p) 8.27 2.2/6
CBS The New Adventures of Old Christine 7.64 2.2/6
9:00 CBS Criminal Minds 13.80 3.4/8
ABC Private Practice 7.73 2.8/7
CW Stylista 1.87 0.9/2
10:00 CBS CSI: NY 13.63 3.4/9
ABC Dirty Sexy Money 6.08 2.0/5
NBC Lipstick Jungle 4.90 1.9/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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