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Cable News Ratings for Thursday, October 30

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October 31st, 2008

Live + Same Day Cable News Daily Ratings for October 30, 2008

P2+ Total Day
FNC – 1,638,000 viewers
CNN –991,000 viewers
MSNBC –939,000 viewers
CNBC – 283,000 viewers
HLN – 377,000 viewers

P2+ Prime Time
FNC – 3,852,000 viewers
CNN –2,004,000 viewers
MSNBC—2,439,000 viewers
CNBC –192,000 viewers
HLN – 843,000 viewers

25-54 Total Day
FNC – 459,000 viewers
CNN –361,000 viewers
MSNBC – 390,000 viewers
CNBC –93,000 viewers
HLN- 176,000 viewers

25-54 Prime Time
FNC – 1,010,000 viewers
CNN – 724,000 viewers
MSNBC – 1,012,000 viewers
CNBC – 82,000 viewers
HLN – 341,000 viewers

35-64 Total Day
FNC – 787,000 viewers
CNN – 520,000 viewers
MSNBC – 497,000 viewers
CNBC – 150,000 viewers
HLN – 202,000 viewers

35-64 Prime Time
FNC – 1,738,000 viewers
CNN – 979,000 viewers
MSNBC –1,335,000 viewers
CNBC – 122,000 viewers
HLN --423,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,454,000 viewers (442,000) (859,000)
American Morning- 675,000 viewers (280,000) (431,000)
Morning Joe- 745,000 viewers (347,000) (422,000)
Squawk Box- 234,000 viewers (85,000) (143,000)
Morning Express w/ Meade- 259,000 viewers (115,000) (153,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,255,000 viewers (550,000) (976,000)
Situation Room- 1,299,000 viewers (449,000) (660,000)
Race/White House w/d Gregory- 1,079,000 viewers (384,000) (519,000)
Mad Money– 340,000 viewers (131,000) (189,000)
Prime News-268,000 viewers (127,000) (159,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,419,000 viewers (624,000) (1,147,000)
Lou Dobbs– 1,282, 000 viewers (413,000) (650,000)
Hardball w/Chris Matthews—1,703,000 viewers (574,000) (908,000)
**Is Your Money Safe (7PM-9PM)—244,000 viewers (96,000) (156,000)
Issues– 316,000 viewers (125,000) (156,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor—4,706,000 viewers (1,092,000) (2,010,000)
Campbell Brown—1,579,000 viewers (579,000) (843,000)
Countdown w/Keith Olbermann- 2,811,000 viewers (1,105,000) (1,521,000)
Nancy Grace –1,135,000 viewers (423,000) (573,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes—4,011,000 viewers (1,084,000) (1,814,000)
Larry King Live—1,881,000 viewers (570,000) (850,000)
Rachel Maddow Show—3,041,000 viewers (1,270,000) (1,667,000)
On the Money—158,000 viewers (53,000) (97,000)
Lou Dobbs- 664,000 viewers (252,000) (305,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,848,000 viewers (855,000) (1,390,000)
Anderson Cooper 360 –2,550,000 viewers (1,021,000) (1,243,000)
Countdown w/Keith Olbermann—1,466,000 viewers (662,000) (816,000)
Big Idea w/Donny Deutsch—180,000 viewers (99,000) (14,000)
Nancy Grace –771,000 viewers (363,000) (408,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor--2,201,000 viewers (770,000) (1,143,000)
Anderson Cooper 360—1,673,000 viewers (728,000) (878,000)
Rachel Maddow Show- 1,118,000 viewers (510,000) (607,000)
Mad Money-219,000 viewers (118,000) (129,000)
Showbiz Tonight– 593,000 viewers (293,000) (322,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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