the rare CW press release in praise of a night not aimed at 18-34 year old women:
"SMALLVILLE" AND "SUPERNATURAL" ON THE RISE,
PERFORMING AT OR NEAR SEASON HIGHS
SMALLVILLE Matches Season Highs in Key Demos
SUPERNATURAL Scores Second Best Performance of the Season
On First Night of Nov. 2008 Sweep, SMALLVILLE and SUPERNATURAL Combine
for Year-to-Year Growth on Thursday
October 31, 2008 (Burbank, CA) - The CW's Thursday combination of SMALLVILLE and SUPERNATURAL were on the rise last night, as both series climbed to deliver ratings that were at or near season highs, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 30, 2008
SMALLVILLE matched its season highs in adults 18-34 (1.8/6), men 18-34 (2.2/7), men 18-49 (2.1/6) and total viewers (4.3mil). SMALLVILLE improved over last week's telecast by 6% in adults 18-34, 10% in men 18-34, 11% in men 18-49 and 4% in viewers.
SUPERNATURAL climbed to its best performance in adults 18-34 (1.4/4), adults 18-49 (1.5/4) and total viewers (3.6mil) since its season premiere (9/18/08). SUPERNATURAL grew week-to-week by 17% in adults 18-34, 45% in men 18-34, 15% in adults 18-49, 33% in men 18-49 and 9% in total viewers.
On the first night of the Nov. 2008 Sweep, The CW climbed to its best Thursday of the season in men 18-34 (1.9/6-tie) and second best in adults 18-34 (1.6/5), adults 18-49 (1.6/4) and total viewers (3.9mil). Compared to the first night of the Nov. 2007 Sweep a year ago, The CW is up in adults 18-49, men 18-34, men 18-49 and total viewers.