Updated: Thursday Ratings, CSI Most-Watched, Best Ratings Ever for 30 Rock

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October 31st, 2008

Scoreboard CBS ABC NBC Uni CW FOX
Total Viewers (million) 14.48 10.67 7.95 4.29 3.88 3.81
Rating/Share: Adults 18-49 3.9/10 3.6/10 3.4/9 1.7/5 1.6/4 1.6/4
Rating/Share: Adults 18-34 2.2/6 3.1/9 3.2/10 1.8/5 1.6/5 1.4/4

Happy Halloween! For everyone save Fox perhaps. Fox aired a repeat of Kitchen Nightmares followed by an original Kitchen Nightmares and finished dead last (even behind the CW!). I'll spare you the nightmare puns on Halloween. With Kitchen Nightmares, surely Ramsay must now be thinking "SHUT IT DOWN!"

I'm a *huge* Gordon Ramsay fan, but Fox has to face up to that Kitchen Nightmares isn't going to fly on a Thursday. I'm not sure it will fly anywhere on Broadcast TV. While I'm a huge Ramsay fan, I don't really enjoy Kitchen Nightmares. I'm all about the Hell's Kitchen! I'd say Fox should, like CBS with Survivor run two installments of Hell's Kitchen a year instead of Nightmares.

But although Survivor did better than nightmares, at least on a household ratings basis last night was its season low. Then again, so was Eleventh Hour and CSI matched its low for an original episode excluding airings on Thanksgiving.

Only 30 Rock fared "better" than last year. (My Name is Earl tied for its series low for an original), Kath & Kim is headed to the chopping block. The Office was average self (which means it did great in the demos) but with a household rating/share of 4.1/10, we hear last night's season premiere of 30 Rock was its highest rating EVER. Again, I ascribe this to the buzz around Sarah Palin (and Tina Fey as Sarah Palin). We'll have to see if it holds up. More detail from NBC on 30 Rock's (and the rest of the network's night).

Update: I have the data table up, but please note that over the last couple of days our normal source for some of the data (particularly the 18-34 data) has vanished in a supernatural-esque cloud of dark smoke. While there are other ways to skin the cat, it involves a lot more work on my part, which I will consider if the other source doesn't return. The Supernatural cloud of smoke has returned. I've updated the table w/the 18-34 data. Happy Halloween! You can see how things fared last Thursday in the overnights if you're inclined to do such comparisons.

Bonus: the rare CW press release on Smallville and Supernatural.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 CBS Survivor: Gabon 13.14 4.2/12 2.4/8
ABC Ugly Betty 8.55 2.6/8 2.3/7
NBC My Name is Earl 6.17 2.4/7 2.0/7
UNI Cuidada con el Angel 4.73 1.9/5 2.0/7
CW Smallville 4.24 1.7/5 1.8/6
FOX Kitchen Nightmares (R) 3.64 1.5/4 1.4/4
8:30 NBC Kath & Kim 5.46 2.3/6 2.1/7
9:00 CBS CSI 18.64 4.7/12 2.6/7
ABC Grey's Anatomy 15.05 5.6/14 5.4/14
NBC The Office 9.32 4.7/12 5.4/15
UNI Fuego en la Sangre 4.92 2.0/5 2.1/6
FOX Kitchen Nightmares 3.98 1.8/4 1.5/4
CW Supernatural 3.53 1.5/4 1.5/4
9:30 NBC 30 Rock (Season Premiere) 8.53 4.1/10 4.4/12
10:00 CBS Eleventh Hour 11.48 2.9/8 1.7/5
NBC ER 9.12 3.4/9 2.8/8
ABC Life on Mars 8.41 2.7/8 1.9/6
UNI Rosa de Guadalupe 3.22 1.3/4 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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