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Updated: Friday Ratings: CBS Wins as NCIS Rerun Outperforms Everything

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November 1st, 2008

Scoreboard CBS ABC FOX NBC CW
Total Viewers (million) 10.41 4.91 4.58 4.12 1.16
rating/Share: Adults 18-49 2.2/8 1.4/5 1.1/4 0.9/3 0.5/2

Updated with data tables...

While one data point does not make a trend CBS had its best 9pm hour in a good long while and its best Friday night of the season on the first Friday of November sweeps. It was led by a repeat of NCIS. A repeat! But CBS boosted its nightly average by more than two million viewers versus last week and almost doubled the 9pm hour. The NCIS repeat drew 11.21 million and last week The Ex List drew 5.65 million at 9pm.

The 9p-10p hour is usually the laggardly hour for CBS, with Ghost Whisperer and Numb3rs performing better on either side of it. But it was the best hour for CBS last night, and certainly seemed to help Numb3rs which was up 1.5 million viewers versus last week.

CBS is actually making a decent night out of Fridays. Nobody else in broadcast is. NBC is flailing with Deal or No Deal at series lows on Fridays, Crusoe's ship has run aground and the recently relocated Lipstick Jungle had series low ratings, too and numbers worse than even Quarterlife.

The game show Friday thing doesn't seem to be working out for Fox and while ABC's unscripted programming has fared well in the demo in the past, even on a relative basis I'm not sure the numbers could be considered "faring well". Not even 20/20 cracked a 2.0 among 18-49 year olds. Halloween was only a "treat" for CBS.

The post-Friday Night Smackdown! world looks apocalyptic for the CW on a raw ratings numbers basis.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer 9.41 2.2/8
NBC Deal or No Deal 5.02 0.9/4
FOX Are You Smarter Than a 5th Grader 4.60 1.0/4
ABC Wife Swap 3.59 1.1/4
CW Everybody Hates Chris 1.26 0.5/2
8:30 CW The Game 1.24 0.6/2
9:00 CBS NCIS (R) 11.21 2.3/8
FOX Don't Forget the Lyrics 4.56 1.3/5
ABC Supernanny 4.17 1.3/4
NBC Crusoe 4.17 0.8/3
CW America's Next Top Model (R) 1.06 0.4/2
10:00 CBS Numb3rs 10.62 2.3/8
ABC 20/20 6.94 1.7/6
NBC Lipstick Jungle 3.18 0.9/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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