Comments on: Networks Scramble to Handle Ad Skipping http://tvbythenumbers.zap2it.com/2008/11/02/networks-scramble-to-handle-ad-skipping/7400/ Wed, 15 Feb 2012 03:37:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: moonlightfan http://tvbythenumbers.zap2it.com/2008/11/02/networks-scramble-to-handle-ad-skipping/7400/comment-page-1/#comment-31549 moonlightfan Sun, 02 Nov 2008 20:31:36 +0000 http://tvbythenumbers.com/?p=7400#comment-31549 Its simple, it will either get like the streaming vids on the net and air one ad during a 45 min show, shortening the length of time a show runs for, but change the technology so that the viewers have to watch the commercial in order to watch the show. Or they will lengthen a show, and increase the low brow advertising shots of the sponsored advertisers: the milk in the cereal, the car the protagonist drives, the toothpaste the characters use. The latter makes more sense. It would be funny though if years from now Nets start harping like Colbert jokingly said, "If you don't watch the commercials, your stealing." Its simple, it will either get like the streaming vids on the net and air one ad during a 45 min show, shortening the length of time a show runs for, but change the technology so that the viewers have to watch the commercial in order to watch the show.

Or they will lengthen a show, and increase the low brow advertising shots of the sponsored advertisers: the milk in the cereal, the car the protagonist drives, the toothpaste the characters use.

The latter makes more sense. It would be funny though if years from now Nets start harping like Colbert jokingly said, “If you don’t watch the commercials, your stealing.”

]]> By: Doghouse Reilly http://tvbythenumbers.zap2it.com/2008/11/02/networks-scramble-to-handle-ad-skipping/7400/comment-page-1/#comment-31548 Doghouse Reilly Sun, 02 Nov 2008 20:28:04 +0000 http://tvbythenumbers.com/?p=7400#comment-31548 I think the most important part of the article came at the very end: -- "We have to be very careful not to overstep our bounds," said Chris Allen, director-video innovations at Starcom MediaVest. "People won't accept five- or six-minute [advertising] pods you couldn't fast-forward, but three or four ads over a one-hour show -- they are fairly tolerant of it." -- I would not say I watch a lot of television on the Internet, but I watch a fair amount, and I do feel the thirty second ad breaks are acceptable. And, thirty seconds really isn't long enough to give people time to do much of anything else. Expand the ad breaks to two or three minutes and people can leave the computer, grab a snack, or even minimize the video and check e-mail. With only thirty seconds, it's hardly worth doing anything. Just let the ad play and get back to the program. I think the most important part of the article came at the very end:

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“We have to be very careful not to overstep our bounds,” said Chris Allen, director-video innovations at Starcom MediaVest. “People won’t accept five- or six-minute [advertising] pods you couldn’t fast-forward, but three or four ads over a one-hour show — they are fairly tolerant of it.”
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I would not say I watch a lot of television on the Internet, but I watch a fair amount, and I do feel the thirty second ad breaks are acceptable. And, thirty seconds really isn’t long enough to give people time to do much of anything else. Expand the ad breaks to two or three minutes and people can leave the computer, grab a snack, or even minimize the video and check e-mail. With only thirty seconds, it’s hardly worth doing anything. Just let the ad play and get back to the program.

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