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Texas Tech Red Raiders down Texas Longhorns and average almost 11 Million Viewers

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November 2nd, 2008

Scoreboard ABC CBS FOX NBC
Total Viewers (million) 10.88 6.61 5.13 3.08
Rating/Share: Adults 18-49 3.8/12 1.4/4 1.7/5 1.0/3

It's fairly rare for people to have much interest in the broadcast network's Saturday night ratings - myself included. But I was interested in these results. Like millions (10.88 million on average) of others I wound up watching the upstart Texas Tech Red Raiders defeat the Texas Longhorns in ABC's Saturday Night Football college game of the week.

I was rooting for Texas Tech, not so much because I was rooting against the Longhorns but because I am rooting for Joe Paterno to have one last title game. Explaining the BCS is more complicated than explaining our Renew/Cancel Index, but suffice it to say, fewer higher ranked undefeated teams ahead of Penn State is better for JoePa's shot at the title game. Now I'm torn though. The Red Raiders are hard not to like and that turned into what may wind up being the most exciting college football game of the year. It's the most drama I've seen in football game since the dramatic finish of the last Super Bowl.

Texas Tech jumped ahead by 19 points but somehow despite being totally dominated, Texas came roaring back to take the lead 33-32 with just under a minute and half to play. But that left Graham Harrell the quarterback of the Red Raiders time enough to lead his team into the end zone in a great touchdown pass to Michael Crabtree, scoring with only one second left on the clock. I'd love to see some outcome where Penn State and Texas Tech got to play in the national title game, but such a confluence of events need to fall into place for that outcome that it seems unlikely. But thanks to Texas and Texas Tech for one heck of an entertaining game.

What's up with my love of JoePa? Literally, the guy has been coaching at Penn State since years before I was born, and has been the head coach of the team for all but three or four years of my life. He's an institution at a time when few institutions seem to remain. It's been a remarkable career and I'd like to see him get one last shot at a national title.

There are weeks where COPS and America's Most Wanted outdraw the game of the week. While I knew this wouldn't be one of those weeks, it was good to see that if you put out an entertaining product, even on a Saturday night, even on broadcast TV, that people will watch it.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Saturday Night Football Texas vs. Texas Tech(8p-11p) 10.88 3.8/12
CBS CSI: Miami (R) 5.1 0.9/3
FOX COPS 4.71 1.5/5
NBC Knight Rider (R) 2.90 0.8/3
9:00 CBS CSI (R) 7.18 1.4/4
FOX America's Most Wanted 5.54 1.8/5
NBC The Office (R) 2.07 0.8/2
10:00 CBS 48 Hours Mystery 7.54 1.7/5
NBC SNL Special (R) 3.54 1.3/4

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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